Transcript our credentials

AXON
Communications
AXON International Reach
 Specialist healthcare consulting firm
 Healthcare arm of one of the largest independent communications
firms in the world: NATIONAL Public Relations
 Global reach through affiliates
 WPP family
 Extensive network of independent specialist firms
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Unique, Integrated Offering
 Opinion leader mapping and
 Media relations
engagement
(digital/ traditional)
 Advisory boards
 Education events
 Congress activities –
 Patient and
professional advocacy
 Market access
 Issues preparedness
 Internal
symposia, etc.
 Content and
medical writing
communication
 Publications planning
 Patient recruitment
and retention
 Investigator motivation
 Phase IV programmes
 Health outcomes
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Key Strengths (1)
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Strategic
communications
planning
Communications
rooted in science
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Understanding of communications and education needs of brands at
pre-launch, launch and as brands mature
Defining clear objectives then designing the optimal mix of educational
and commercial communications strategies
Shaping strategy to deliver the right blend of education and
communications at the right stage
Ability to translate complex science to multiple audiences
Strong KOL expertise
PhDs integrated into communications programmes
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Key Strengths (2)
Internal and
external
stakeholder
engagement
Blending
traditional and
digital media
approaches
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Identification of key stakeholders
Designing communications strategies to secure input earlier,
take ownership and participate fully
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Utilising the right media for the right audiences at the right time
Reinforcing and extending dialogue across media
Market access
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Effective, Targeted Communications
We design campaigns
with the optimal
communications mix for
achieving your goals:
leveraging significant
expertise in print,
broadcast, digital and
live events
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Big Picture Thinking, Precisely Targeted
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Our Talented Team
Diverse backgrounds
Range of expertise
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• Communications strategy
• Education design using
adult-learning skills
• Technical and scientific
messaging and writing
• Blending communications
strategies and channels
• Digital communications
• Event management
Writers
Journalists
Ex-advocacy group
Marketers
Scientists
Consultants
Integrated counsel
and support
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Strategic consultancy
Client leadership
Day-to-day client contact
Content/financial
oversight
• Project management
• Account support and
admin
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Quotes From Our Clients
‘I have been in this industry
for almost 27 years and with
Janssen-Cilag for 14 years
and this educational
symposium was the best I
have attended. It puts us on
the map as true educators of
healthcare professionals.’
Director,
Medical Affairs
‘I would just like to say how very impressed I was and proud to
have worked with [your team] last weekend. They were efficient
and helpful all through the event and really are team players.
I personally felt proud to be working with them as they obviously
gave 200% to the cause and were always ahead of the
programme, which ran effortlessly.’
Medical Education Manager, UK
‘Thanks so much to the Axon Team for your support and
help setting up and delivering our Madrid symposium.
Your professionalism, courtesy and attention to detail
was all appreciated, and I heard many favourable
Chair
comments from faculty and audience.’
‘Thanks for
the very
professional
work and
conduct of the
media event.’
VP, European Medical Affairs
‘We had a very successful meeting yesterday: almost 500
attendees for our first commercial symposium and a lot of
traffic today at the booth to get the slides of the
presentations. All USB memory sticks were gone and we
have a huge amount of demand! This meeting was our first
key milestone towards a successful launch: thanks to your
hard work, flexibility and ideas we made it a success! ’
Product Director, Strategic Marketing
‘I think the entire team including AXON - deserves
a big congratulations.
Organising the booth and
the symposium in such
a short timeframe was a
real challenge.’
Director, Public Affairs and Communications
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Our Clients
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Thank you
Website | axon-com.com
Twitter | @Axoncomms
LONDON
+44 20 8439 9459
[email protected]
TORONTO
+1 416 586 0180
[email protected]
MONTREAL
+1 514 843 7171
[email protected]
NEW YORK
+1 914 701 0100
[email protected]
COPENHAGEN
+45 4921 0588
[email protected]
www.axon-com.com
@Axoncomms