History

desktop

The types of PC

laptop Tablet PC Pocket PC netbook Ultra Mobile PC

Industry Analysis

Acer Global expansion&Challenge

Market Share

ASUS/Toshib a (tied), 5.55% Lenovo, 7.60% Others, 41.65% Dell, 12.90% Acer, 13% HP, 19.30%

Global expansion

Major target Markets Multi-Brand strategy

Brands of Acer Inc:

Advantages from Implement the multi brand strategy worldwide •with differentiated multi-brand products to satisfy diverse customer and market segments.

•Expand Acer Group’s global PC market share.

•Maintain control and minimize operating expenses.

Global expansion Acer in America • In 2007,Acer used $710 million to acquire Gateway.

• Get experience from Gateway • Enjoy the Gateway’s market share

Global expansion

Asia

• In china, Acer ranks No.2 in terms of sales incoming.

• Acer via sponsors series of sports events to improve brand recognition

Europe

• In 2008, Acer announced it had acquire 75% stakes of Packard Bell.

• At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth

Challenge

• Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple • Economic crisis & PC market shrink • The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation • Keep innovation

SWOT Analysis

Strength

Weakness

Opportun ity

Threat

• Economic recession

O2

• Mainland China market Many competitors all over the world

T2

Substitute products

HP R&D capabilities Dell Direct business model Lenovo Perfect and efficient service Good performance in Chinese market

Short-term Recommendation

Scale economy and effective shipping

Improving its online service

Long-term Recommendation

Develop green technology Seek long term partnership

Achievement

Conclusion

Problems

Conclusion

Future trend

Conclusion

Future outlook

Conclusion