Lee Vala, Joshua Ream, & Kristin Houston
Download
Report
Transcript Lee Vala, Joshua Ream, & Kristin Houston
Lee Vala, Senior Vice President of Global Development
TAB BOARDS INTERNATIONAL, INC.
Joshua Ream, Senior Manager, International Business Development
PAPA JOHN’S INTERNATIONAL
Kristin Houston, Senior International Trade Specialist
U.S. COMMERCIAL SERVICE
How to create a profile for your
ideal international franchise?
Business experience
Current infrastructure or the Ability to create one
Net worth
How well connected are they?
Construct an Effective Message
and Get the Word Out
Work with the local U.S. Commercial Service office
Look at your brand and stay true to the core brand message
Effective lead generation sources
US commercial office
Brokers: managing them/ include expectation in the contract
Local franchise associations: use Google to find them
Independent search firm in the market
On-line search firms
Franchise shows: be the destination—have prospects look for
you/advertise before you get there
Gold Key
How do you qualify international leads?
Background check
Visit them in the local market
US Commercial Office International company profile