Transcript Document

FRANCHISING: PROMOTER OR INNOVATION KILLER?
Just a Background…since 1994
• Business
• Franchise
• International
• Growth last 4 years
• Actual Nr stores
• New Stores 2012
• Franchise vs Direct
• Pipeline for 2013
FRANCHISING??
PROVEN
CONCEPT
REPLICABLE
SCALABLE
WHY FRANCHISE?
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GLOBALISATION
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COMPETITION
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EFFICIENCY
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PRODUCTIVITY
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INVESTMENT
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EXPERIENCE
GOOD FRANCHISE
NOT SO GOOD FRANCHISE?
CONCEPT :::THE ONE AND ONLY!!!
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DIFFERENTIATED
INNOVATIVE
DISRUPTIVE
EFFICIENT
IDENTIFY THE NEW TRENDS
ATTEND THE NEW NEEDS
FRANCHISOR
Proven Concept
Differentiated
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Offer (services or Products)
Architecture
Visual Merchandising
Operation
Processes & Supply Chain
IT
Logistics
Legal
Marketing & Positioning
Human Resources
Online vs Bricks and Mortar
Roll Out of Business
FRANCHISOR WITH A PROVEN CONCEPT
XYZ FRANCHISEES
ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE
FEEDBACK & EXPERIENCE
Different
SOURCES
OF
INNOVATION?
OFFER
PRODUCTS & SERVICES
• LATEST TRENDS & COLOURS & SHAPES
• OWN DESIGN
• CUSTOMER SERVICE
• AFFORDABLE TO EVERYONE
• VALUE FOR MONEY
• FAST FASHION
ARCHITECTURE
CONCEPT
• ACCORDING TO LATEST DESIGN TRENDS
VISUAL MERCHANDISING
• Store Display
• ORGANIZED
• CLEAN look
• DYNAMIC
• MATCHING
OPERATION
• NEW STYLES ARRIVE THE STORES EVERY
WEEK!!!
• ADAPTATIVE COLLECTION THROUGHOUT THE
SEASON
• SALES PERIOD MANAGEMENT
PROCESSES &
SUPLLY CHAIN
• BUYING PROCESS
• PUSH SYSTEM
• STOCK MANAGEMENT OF THE FRANCHISEE
IT & IT & IT!!!
• TOP NOTCH IT SYSTEM
• MATRIX
• REPLENISHMENT
LOGISTICS
• ABILITY TO DELIVER IN TIME
• DIFFERENT NEEDS
• DIFFERENT GEOGRAPFIC ZONES
POSITIONING
• EARLY ADOPTERS
• FIRST MOVERS
MARKETING
• BELOW THE LINE
• LOCAL
• ACTION IN THE STORE
LEGAL
• DIFFERENT LAWS
• DIFFERENT WAYS TO FRANCHISE
HUMAN RESOURCES
RECRUITING
&
INNOVATION
• ATTITUDE
• VIRTUAL TEAMS
ONLINE
&
SOCIAL NETWORKS
• FRANCHISEE EUROPEAN UNION
• FRANCHISEE OUTSIDE EUROPEN UNION
EXPANSION
&
ROLL OUT STRATEGY
• WHICH COUNTRIES FIRST?
• WHY FRANCHISING INSTEAD OF DIRECT?
DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED
FRANCHISE!!!
FEEDBACK FROM “FRANCHEPRENEURS”
HIGH INCREASE OF ADD-ONS
CONTINUED & LONG TERM SUCCESSFUL
ROLL-OUT & EXPANSION
The biggest inovation of them all:
FRANCHISING !!!!!
INNOVATIVE WAY OF EXPANDING BUSINESS
THANK YOU !
[email protected]