Transcript PSF-Richard-Batterham-21-May

Improving the accessibility of Official Statistics:
HMRC’s uktradeinfo website
Background
• HMRC publishes a broad range of National Statistics, from tax receipts to child
trust funds
• HMRC’s Trade Statistics unit collects and publishes UK import and export
trade-in-goods data as the Overseas Trade Statistics (OTS) and Regional Trade
Statistics (RTS)
• UK trade-in-goods statistics are collected from UK Customs declarations
(Non-EU trade) and the Intrastat survey of businesses (EU trade)
• OTS & RTS releases and detailed trade data are published via HMRC’s
dedicated trade statistics website uktradeinfo.com
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Timeline: uktradeinfo
•
2000 launched as a paid-for
subscription site for niche users
•
2006 became free to use, with
registration access to detailed data
•
2011 broad programme of customer
engagement to update requirement
•
2012 re-launched with open access,
with 25,000+ unique monthly visitors
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Drivers for change
•
EU procurement rules dictating need
to re-tender site contract
•
Code of Practice for Official Statistics
challenging data dissemination and
presentation standards
•
Increasing user expectation and
demand from new technology
•
Downward pressure on budgets,
need to deliver cost savings
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Trade statistics user engagement
•
Online survey of data users
•
Registered data users targeted
•
News items
•
Email Alert Service
•
•
Email responses with survey
promotion signatures
Harvesting of customer enquiry,
feedback and complaint information
USER CONSULTATION
TRADE CHALLENGES & COMPLAINTS
Wide range of users across
government, commercial, academic,
financial, press and public sectors
CLIENT MANAGEMENT & WORKING GROUPS
Significant commercial
& academic users via
IBSUG
Other
Government
OTS
&
RTS
Casual
enquirers –
data requests
Key
Stakeholders
– Eurostat &
ONS
Web Users
SURVEYS & REVIEWS
•
FEEDBACK - EMAIL ALERTS - CUSTOMER SERVICES
JOINT CUSTOMS CONSULTATIVE COMMITTEE
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Trade statistics user engagement…continued
•
1:1 engagement with key stakeholder
users via dedicated Client Managers
•
Opinion sought from the International
Business Statistics User Group
•
Questions inserted in formal Intrastat
Triennial Review survey
•
Annual review of non-web output
customers
•
UKSA Code of Practice compliance
assessment observations
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User Engagement Outcomes
•
Quicker access to detailed data
required
•
Registration requirement useful to
HMRC but barrier to casual users
•
But…frequent users want ability to
save self-built detailed data tables
•
Users want EU and Non-EU data
presented together
•
More data fields e.g. port
•
Metadata not easy to find
•
Ability to build time series essential
•
Multiple download options requested
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What did we deliver? 1
•
New website with 20% cost reduction
•
Requirement to register to access
detailed data removed
•
Homepage dashboard to provide
quick access to latest National
Statistics releases
•
Social media sharing links
•
Dynamically updated monthly trade
bar chart on homepage with 1 click
access to detailed trade data
•
Dedicated consultation area on
homepage alongside latest news
•
Feedback link on every page
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What did we deliver? 2
•
Dedicated release areas for OTS and
RTS products with metadata content
in tabs alongside
•
Pre-prepared ‘cuts’ of the data in
downloadable spreadsheets based on
previous popular requests
•
Quick line graph visualisation of the
latest monthly data
•
Simplified, downloadable commentary
with enhanced data graphics
•
Quick links from the monthly release
to the detailed underlying data
interactive tables
•
Easy archive access for past releases
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What did we deliver? 3
•
SQL trade database presenting EU
and Non-EU data in same table
•
Monthly updated data in time series
from 1996 to current year
•
Detailed data simultaneously
published with National Statistics
aggregate release
•
Improved disclosure control
meaning more data legitimately
published
•
Additional data field – UK ‘port’
added for Non-EU trade for all years
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What did we deliver? 4
•
Easy access to metadata, simple
charts and trade maps
•
Save table view – allowing built
tables to be stored (3 months)
without registration and URLs
shared via email/social media etc.
•
Long-term table storage and Alert
Service choices via combined
voluntary registration
•
Drag and drop data field
manipulation
•
Spreadsheet, CSV and PDF export
facility
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What did we deliver? 5
•
Downloadable versions of the
complete monthly dataset in opendata machine readable format
•
7 year downloadable data archive
•
Latest month available for selfservice download within 30 minutes
of National Statistics release
•
Reduced customer enquiries and
data handling overhead as a result
of user self-service
•
Improved site usage metrics and
analytics allowing improved
understanding of customer journey
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What do our users think?
2013/14 annual web survey
Responses
results indicate:
0%
•
27% are very satisfied
•
52% are satisfied
•
10%
20%
30%
40%
50%
60%
Very satisfied
Satisfied
15% are neither satisfied nor
dissatisfied
•
4% are dissatisfied
•
1% are very dissatisfied
•
1% don’t know
Neither satisfied nor
dissatisfied
Dissatisified
Very dissatisfied
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Developments underway
•
Simultaneous release of Non-EU
and EU OTS National Statistics
(currently approx. 1 week apart)
•
Collaboration with BIS and ONS to
develop pre-prepared, mediafriendly trade map visualisations
•
Publication of interactive table
building tutorials on YouTube
•
DevExpress software upgrade (now
IE6 no longer supported) allowing
improved functionality
•
Building engagement via the
‘Business and Trade Statistics’
community on StatsUserNet
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Feedback always appreciated!
Thank you for viewing this presentation. Feedback to the presenter can be
provided by emailing: [email protected]
Feedback on the uktradeinfo website or HMRC National Statistics by:
uktradeinfo Customer Feedback Form
email to [email protected]
contacting HMRC National Statistics Producers
joining the Business & Trade Statistics community at StatsUserNet
Or use the individual page feedback links at the bottom of all uktradeinfo pages.
THANK YOU
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