Customer Acquisition

A few things before you start…

• Do your homework. The more you understand your product, the more success you will have • Familiarise yourself with the products and market you are in • Understand that not everyone you contact will become your customer, but stay positive no matter what

There are 3 customer sources

1. Yourself 2. Prospects who do not get involved with the ACN Opportunity 3. Everyone else – warm market

Remember, most customers

• Buy emotionally, not logically • Are not technical • Don ’ t think savings is the most motivating factor • Feel great about supporting someone they know • Respond positively to the CORRECT APPROACH

3 key words to include in your script

1. Favour 2. Help 3. Try

TIP: Urgency + Enthusiasm = SUCCESS

Customer acquisition script

“ Can you do me a huge favour?

”

Wait for Response!

Customer acquisition script

“ I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!

” “ Can you do me a huge personal favour, and become one of my customers?

”

Wait for Response!

Customer acquisition script

“ I am about to qualify for a promotion with my company and to make this happen, all I need is a few more customers right away!

” “

I offer several services through an on online store. It would be GREAT if you would be a customer of ALL of my services but if not…

” “ Can you do me a huge personal favour, help me out and at least give one service a try?

”

Happy customers are customers for life

• Set appropriate product expectations • Clearly explain to the customer all their rights

Remember…

• Not everyone will say YES • Don ’ t get upset because someone won ’ t try your service • Someone who says NO today could say YES tomorrow • To think like a business and not get emotional