Don`t Text and Drive Take 5 - Plantation General Hospital
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Transcript Don`t Text and Drive Take 5 - Plantation General Hospital
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Broward Regional EMS Council
Objectives
Objectives
Define Distracted Driving
Review distractive behaviors exhibited by drivers
Discuss how the behaviors affect our response to driving
Identify the at-risk population(s) and the behaviors that can
be attributed to the group
Discuss how legislature is dealing with the problem
Review prevention strategies for implementation
Background
Each day, more than 15 people are killed
and more than 1,200 people are injured
in crashes that were reported to involve
a distracted driver
National Highway Traffic Safety Administration, 2009
Broward Regional EMS Council
Distracted driving is any activity that could divert a
person's attention away from the primary task of
driving. They include:
Texting, using
a cell phone or smartphone.
Eating, drinking, or
Reading
(including maps), using a navigation system.
Watching
player.
grooming.
videos, adjusting a radio, CD player, or MP3
Why Do They Do It?
“Right now” mentality
Increased stress levels
Technological Advances
Smart Phones
PDA
GPS
MP3
Mini Television/CD
Look Who’s Talking
25% of drivers admit to talking on the
cell phone regularly, while driving.
18-29 years old – 39%
30-39 years old – 39%
40-49 years old – 37%
50-59 years old – 18%
60+ years old – 8%
34% admit to rare cell phone use.
National Safety Council 2010
Broward Regional EMS Council
In 2009, 5,474 people were killed in crashes involving driver
distraction, and an estimated 448,000 were injured.*
16% of fatal crashes in 2009 involved distracted driving.*
20% of injury crashes in 2009 involved distracted driving. *
In the month of June 2011, more than 196 billion text messages
were sent or received in the US.
Up nearly 50% from June 2009. **
•
Courtesy NHTSA
•
** Courtesy CTIA
Broward Regional EMS Council
Texting is the most dangerous distraction because it
involves manual, visual, and cognitive distractions
simultaneously.
Sending or reading a text takes your eyes off the road for 4.6
seconds. At 55 mph, that's like driving the length of an
entire football field, blindfolded.
A majority of people admit to awareness of the hazards
relating to texting or talking while driving.
What Studies Show About Cell Phones
Drivers talking on cell
phones = 18 percent
slower braking than other
motorists.
Talking on a cell phone
while driving = impaired
with a blood alcohol level
of 0.08 percent.
Texting drivers were six
times more likely to crash
than someone who was
not texting.
Photo courtesy Plantation Fire Department
Site University of Utah Study, 2009
Broward Regional EMS Council
Teen drivers are more likely than other age groups to be
involved in a fatal crash where distraction is reported.
In 2009, 16% of teen drivers involved in a fatal crash
were reported to have been distracted. (NHTSA)
40% of all American teens say they have been in a car when
the driver used a cell phone in a way that put people in
danger. (Pew)
Drivers who use hand-held devices are 4 times more likely to
get into crashes serious enough to injure themselves.
(Monash University)
Text messaging creates a crash risk 23 times worse than
driving while not distracted. (VTTI)
Manual ~ Visual ~ Cognitive
Manual : Taking hands off
the steering wheel to
manipulate a device
Visual : Looking away from
roadway to visually obtain
data
Reading electronic mail,
texts
Making phone calls
Choosing music on MP3
Locating item in car
Manual ~ Visual ~ Cognitive
Cognitive: mental
workload associated with a
task that involves thinking
about something other than
the driving task
Impacts a wide range of
behaviors, such as a
significant reduction in
response time and an
increased crash risk.
You’re four times
It’s hard to
more likely to
concentrate on
have a crash
two things
when you’re on
at the same time.
a mobile phone.
What Causes this Impairment?
Multi-tasking: A Drain on the Brain
Brain handles tasks sequentially
Brain switches between one task and
another
Brain filters out information due to overload
Drivers miss critical information
Source: National Institute of Health
Multitasking: A Brain Drain
Brain power used while driving decreases by 40% when a driver listens to conversation or music
Functional MRI Study, Center for Cognitive Brain
Imaging at Carnegie Mellon University Study, 2009
Inattention Blindness
Type of cognitive distraction
“looking” but not “seeing”
Doing two cognitively complex tasks (driving and using
cell phone); brain shifts focus
Hands-free drivers LESS likely to see:
High and low relevant objects
Visual cues
Exits, red lights and stop signs
Navigational signage
Content of objects
National Safety Council 2010
Broward Regional EMS Council
Headset
cell phone use is not substantially safer
than hand-held use. (VTTI)
Using
a cell phone while driving - whether it's handheld or hands-free delays a driver's reactions as
much as having a blood alcohol concentration at the
legal limit of .08 percent. (University of Utah)
Driving
while using a cell phone reduces the
amount of brain activity associated with driving by
37%. (Carnegie Mellon)
Broward Regional EMS Council
Many states including DC have banned text messaging while driving.
Twelve of these laws were adopted in 2010 alone.
Secondary offense in Florida
“Stupid Is As Stupid Does”
Forrest Gump’s Mother
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Comment/Review: Thank you! Thank you! Now I
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What Can We Do?
Start with you and your home - Educate
Phone Applications aimed at preventing distracted driving
Sprint – Drive First Program, subscription based (not an app),
detects when phone in moving vehicle – locks screen; incoming
calls are routed to voice mail and texts are auto-replied
AT&T – Drive Mode App –curbs the urge to text
T-Mobile – Drive Smart; Drive Smart Plus, subscription based;
blocks texting while driving
Public awareness campaign
Involvement with professional organization (Like BENA) and
legislation
Broward Regional EMS Council
The
purpose of the “Take
5 to Stay Alive”
campaign, sponsored by the Broward Regional
EMS Council, is to improve roadway safety by
preventing crashes related to the act of text
messaging.
“Take
5 to Stay Alive” is simple to do and can
save your life. Take a break from driving and pull
off the road to use your cell phone
Introducing
Program
Gabby Chaves
Spokesperson
18 Years
Old
Western
High School Honor Student
Indy
Lites Race Car Driving Champion
Broward Regional EMS Council
Broward.org/Take5
References
National Highway Traffic Safety Administration. Traffic Safety Facts:
Distracted Driving 2009. Washington, DC: US Department of
Transportation, National Highway Traffic Safety Administration,
September, 2010. Publication no. DOT-HS-811-379.
http://www.flsenate.gov/Session/Bills
http://www.nsc.org/safety_road/Distracted_Driving
http://distraction.gov/campaign-tools/
http://www.unews.utah.edu/old/p/121809-3.html
http://hfs.sagepub.com/content/51/5/762.refs.html