Take 5 To Stay Alive. Don`t Text and Drive

Transcript Take 5 To Stay Alive. Don`t Text and Drive

Broward Regional EMS Council

Each day, more than 15 people are killed and more than 1,200 are injured in crashes involving distracted driving.

National Highway Traffic Safety Administration, 2009

Broward Regional EMS Council

What is Distracted Driving?

Distracted driving is any activity that could divert a person's attention away from the primary task of driving. May include:  Texting, using a cell phone or smartphone.

 Eating, drinking, or grooming.

 Reading (including maps), using a navigation system.

 Watching videos, adjusting a radio, CD player, or MP3 player.

Look Who’s Talking

Nearly 70 percent of Americans ages 18 to 64 admitted to talking on their phones while driving About 30 percent of this group admitted to texting while driving.

National Safety Council 2010

I only had a couple…

 Talking on a cell phone while driving equals driving with a blood alcohol level of 0.08 percent  Drivers talking on cell phones were 18% slower at braking than other motorists  Texting drivers were six times more likely to crash

Photo courtesy Plantation Fire Department

Broward Regional EMS Council

Kids Today!

 Teen drivers are most likely age group to be involved in a fatal crash involving distraction.  In 2009, 16% of teens involved in a fatal crash reported being distracted. (NHTSA)  40% of teens claim to have been in a car when the driver used a cell phone in a dangerous way. (Pew)  Drivers using hand-held devices are 4 times more likely to be involved in injury related crashes. (Monash

University)

 Text messaging increases crash risk 23 times. (VTTI)

Are You A Multi-Tasker?

You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time.

a mobile phone.

Are You A Multi-Tasker?

You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time.

a mobile phone.

“Stupid Is As Stupid Does”

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Broward Regional EMS Council

State of Florida Legislation

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The Florida Senate-Bill 0052

Use of Wireless Communications While Driving Filed-11/19/2012; Read 2 nd & 3 rd times-

Passed

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The Florida House-Bill-0013

Use of Wireless Communications While Driving Filed 12/4/2012; Placed on calendar-4/4/2013  These bills would make texting, emailing, or instant messaging, while driving a secondary offense

Help for the Stupid!

 Phone Applications designed to prevent distracted driving  Sprint – Drive First Program  Detects when phone in moving vehicle   Locks screen Incoming calls are routed to voice mail and texts are auto-replied   AT&T – Drive Mode App  Curbs the urge to text T-Mobile – Drive Smart; Drive Smart Plus   Blocks texting while driving Subscription based

How Can You Help?

 Develop your own good habits  Educate friends, co-workers, family  Do what you do best! – 

Spread the word

Who Are We?

Take

to Stay Alive Don’t Text and Drive

 A program of the Broward EMS Council  Developed in cooperation with the Broward Emergency Nurses Association  Celebrating First Anniversary this month

Broward Regional EMS Council

Campaign Description

 The purpose of the “Take 5 to Stay Alive” campaign is to improve roadway safety by preventing crashes related to texting while driving.

 The message is simple and can save lives.  Take a break from driving and pull off the road to use your cell phone.

 Don't become a statistic.

“Take

to Stay Alive. Don’t Text and Drive."

Campaign Objectives  Raise awareness of Distracted Driving issues  Identify Distracted Driving as a serious public health issue  Identify greatest “At Risk” target markets  Draw attention to Distracted Driving as a Community Issue  Support preventative legislation  Recruit professionals to join campaign

Campaign Identity  Organized focus groups  Developed from market segments  Focus groups identified logo and message  Developed spokesperson that speaks to target markets

Introducing Gabby Chaves

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Program Spokesperson

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19 Years Old

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Western High School Graduate

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Honor Student

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International Formula Race Car Driving Champion

Inaugural Kickoff Event

 May 11 th , 2012  At First There – First Care EMS Conference  Outdoor World  Media Event

Public Service Announcement

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TV & Radio

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English and Spanish

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Radio playing Two in Two Out

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on Clear Channel

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TV – No Traction

Broward Regional EMS Council

Program Accomplishments

 Printed collateral materials  Series of color and black and white ads  Plasma screen slide – Florida Panthers Games  Bumper sticker design  Window clings  Goodyear Blimp  Created Speaker Toolkit  FAQ handout  Facts and Figures handout  Website – Broward.org/Take5

Broward Regional EMS Council

Current Media Appearences

 Plasma screen slide at Broward County governmental facilities  Plasma screen slide on Comcast and Advanced Cable  Logo on Gabby Chavez’s racecar  BECON Community Forum and Broward Teen News  Media coverage of launch event, May 2012  Story in Weston newspaper, May 2012  Broward Family Life Magazine print ad, July 2012  Audio PSA on Clear Channel  Channel 10 interview with Kristi Krueger and Sgt. Mark Wysocky, FHP  Feature piece in Lifestyle Magazine, May 2013

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Proclamations

 Broward County, 2012 and May 2013  School Board of Broward County  Lauderhill  Cooper City  Hallandale Beach  Lauderdale Lakes  North Lauderdale  Oakland Park  Sunrise  Weston

Broward Regional EMS Council

Partner Participation

 National Safety Council webinar on Distracted Driving, April 10, 2013  Broward Health magnets, December 2012  Goodyear Blimp messaging, December 2012  Memorial Healthcare window clings, March 2013  Big Brothers/Big Sisters “Just Drive”  North Lauderdale marquee sign on Rock Island Road  North Lauderdale messaging on their Comcast Cable Channel 78  FDOT informational board signage on highways during holiday season  BB&T Center Jumbotron message during Panthers games.

Political Clout

 Broward County Commissioner Chip LaMarca signs onto the program and represents Take 5 to County Commission and Tallahasee.

Broward Regional EMS Council

Legislative Impact

 2012 Legislative Priority for Broward League of Cities  2013 Legislative Program for Broward County Commission  February 2013, Broward Health North meets with state legislative representatives

Partners and Sponsors

Staff Support

Medical Examiner and Trauma Services Broward County Communications

Broward Regional EMS Council

www.broward.org/Take5

Become a difference maker Become a lifesaver Join Us

“Take

to Stay Alive. Don’t Text and Drive."

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References

National Highway Traffic Safety Administration. Traffic Safety Facts:    Distracted Driving 2009. Washington, DC: US Department of Transportation, National Highway Traffic Safety Administration, September, 2010. Publication no. DOT-HS-811-379.

 http://www.flsenate.gov/Session/Bills  http://www.nsc.org/safety_road/Distracted_Driving  http://distraction.gov/campaign-tools/  http://www.unews.utah.edu/old/p/121809-3.html

  http://hfs.sagepub.com/content/51/5/762.refs.html

www.monash.edu  www.pewresearch.org

 http://www.vtti.ut/edu