Culture:

What Gives Your Company the best chance of Success?

by Peter Radizeski

Projects I am Currently Working on:

Branding. Culture. Leadership.

Morale.

Cloud Transformation.

Hiring.

How many of you have ever said: “It’s Our People”?

 As JetBlue CEO Dave Berger has explained, a company’s culture might be the only “trade secret” that can’t be copied or commoditized.

What is CULTURE?

What is Culture?



The set of shared attitudes, values, goals, and practices that characterizes an organization or group.

In simple terms, it is all about 'how we do things around here‘ - the DNA



Vision



Mission

Vision/Mission To help guide us in this mission we have our core values that act as our compass, driving the way we do business and engage with our guests, our employees and our partners. • Passion - We are truly passionate about great food, great drink and great company. • Creativity - It is this passion that drives our creativity and innovation • Quality - When it comes to quality assurance, we set the standard. • Value - It's more than just the total price of the meal. It's the whole experience.



It is easy to write platitudes in your Vision statement.

 Hard to write a manifesto of culture, like Acumen or Hubspot or Netflix or Zappos  (hey, even the TSA has one )

  “Starts, demands, thrives and requires. Four words that are not in the vocabulary of most organizations.” http://sethgodin.typepad.com/seths_blog/2013/04/your-manifesto-your-culture.html

 If you're going to permit loopholes, wiggle room and deniability, don't even bother.

Culture Matters

Why Bother?

“A positive and impactful work culture can raise

productivity, employee morale, and retention rates

. I’m not talking about fuzzy, feel-good stuff here — hiring for fit has a real, quantifiable ROI.”

Why Bother?

“According to a 2010 Hewitt Associates study of more than 900 organizations globally, companies with high levels of engagement among their employees outperformed the total stock market index, posting shareholder returns 19% higher than the average in 2009 (by contrast, companies with low employee engagement reported a shareholder return 44 per cent lower than the average).”

"Ideas are worth little to nothing without: People to execute ; Culture to select the right people; and Vision to attract the best stakeholders."

Hugh MacLeod  I’ve been telling my clients for years now, if you’re going to have a following, a com munity, a “tribe”, it can’t just be about you and your lovely product.

It’s got to be about something higher than, and beyond… yourself.

Why Worry About it?

 Bad Culture Inhibits Innovation  Happy Employees Deliver Great Customer Care  Environment of Ideas 

You don’t have to worry about it.

That’s Great…

But How?

CEO sets the rhythm

BHAG

BHAG  Where we heading?

 Why are we doing this?

 Purpose.

4 Buckets of Passion

Capabilities: What We Do Why We Do it: Noble Purpose How We Deliver It Who We Do it for

People Product Process

People Product Process

People Product Process

“A” PLAYERS

 “A” Players want to work at A+ companies  Best Places to Work winners  Want the best chance for Success  Want to work for more than the business.

 “ Something bigger ”

On-Boarding

Are Your Employees

Productive (non-dependent)

Engaged/Happy Count on Teammates Opp for Growth

4 Factors of Taking Job Salary Culture Benefits Commute

Compensation

 Idea of office is changing  both when and where  Are You Paying for Time or Value?

 ACA effects on Healthcare  So benefits won’t be sticky

 Motivate & Inspire employees  Employee engagement  Encourage a learning environment  Community & Industry Involvement 

Encourage a personal growth environment

Employee Dinners (bonding)

Certs, Awards Recognition, Achievement

Internal Communications

 Tell Stories about WINS  Charity activities  Customer Stories  Praise  Recognition  If you embrace stories, SM for the win

Communications

     Transparency Authenticity Alignment Build Relationships Story Telling

Feedback Loop

       Surveymonkey Mass blast vmail Email Video Conference Vimeo Skype video Web conference

Growth = Complexity

Processes



Help to handle growth



Add order to chaos



Processes can stifle creativity (netflix)



Processes = systems for repeatability

Manage by Walking Around

Attention to Team Members  You can be somewhat a Jerk  But you better be an awesome worker!

 Don’t spend all your attention on the knuckleheads!

HINT: Salespeople should not be outside because you don’t know how to manage them.

(KPI’s cuz activity = outcome)

 The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company who values transparency (and inbound marketing), they decided to share it with the community as a manifesto.

 http://www.slideshare.net/HubSpot/the-hubspot culture-code-creating-a-company-we-love

Resources I used:   http://www.slideshare.net/reed2001/culture-2009  http://www.slideshare.net/twilio/scaling-company values-twilio-techweek-2012  http://www.slideshare.net/Thor/zappos-lessons building-a-customerfocused-culture http://www.slideshare.net/whatidiscover/crispin-porter bogusky-employee-handbook

813-963-5884 [email protected]

http://rad-info.net

Twitter @radinfo

Peter Radizeski is a consultant specializing in sales training and strategy for telecom companies.

His books are available on Lulu.com and Amazon.