Transcript OpenUCT_Goodier_AcademicsOnlinePresence_2012

Academics' online presence:
Assessing and shaping your online visibility
Sarah Goodier
26 October 2012
Slide from Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
http://www.emc.com/collateral/demos/microsites/emc-digital-universe-2011/index.htm
IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011
Why should you care?
• 7 out of 10 people who use the internet have
searched for information about other
people
(Pew study results available at: http://pewinternet.org/)
(From: Google y la reputación en línea del usuario; available at:
http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
Why should you care?
• Scholarship is increasingly ‘going digital’
– Universities staff profiles
– Academic networks connect researchers around
the globe
– Journal articles online
– Social media
• The expectation is that you can be found
online
Extent to which
you as the scholar
are visible to
others online
SHARING
CONNECTIONS
Extent to which
you allow users to
exchange and
distribute your
information
The relevance
and appeal of
your work to
others
CONVERSATIONS
Extent to which
others engage
with you and you
with others
IDENTITY
The extent to
which others can
identify you
online as a
scholar
GROUPS
The extent of
your engagement
with
communities
• The honeycomb of building
blocks can be used to
assess your level of online
connectivity as a scholar.
• They are not exclusive and
neither need all be present.
REPUTATION
Your online
standing and the
extent to which
you influence
others
• They are constructs that
allow us to make sense of
different aspects of a
networked scholar.
ADAPTED FROM
Social media? Get serious!
Understanding the functional
building blocks of social media
Jan H. Kietzmann, Kristopher
Hermkens, Ian P. McCarthy,
Bruno S. Silvestre
Business Horizons (2011) 54,
241—251
*Read the article here*
Slide from Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
PRESENCE
Building Blocks
of the
Networked
Scholar
Do you know how you appear
online?
?
What is your
digital footprint?
The content you
create
The content
created about
you
What is your
digital shadow?
Photo by: Sarah Goodier
What can you do?
• Know what information (both footprint and
shadow) is out there
• Take control!
– Control your footprint
– Minimise your shadow
Am I making an
impact?
Can I be found
online?
The process
Consider
• What do you want your digital footprint to
look like?
• What kind of online presence do you want?
• What do you have time to
manage effectively?
What do I want?
What can I
realistically
achieve?
Assess & monitor your general online presence
ASSESS
How?
• Regular Google searches
• On-going Google alerts of your name
• Measure your digital footprint
Analyse the results
• How many of the results are relevant?
• What types of results come up?
– Are all of them from your institutions?
– Publications?
– Online profiles?
– Facebook photos?
• If the results are obviously nothing to do
with you, would that be obvious to someone
else looking for you?
• Consider what you would like to appear
Your profile as an individual
• Profiles
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–
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Academia.edu
Facebook(?)
Your institution
Google Scholar
etc.
Personal
Professional
• Update, improve and maintain it; Decide on a
main profile - link the others to it
• Separate professional and personal online
presence
• Be consistent!
Van Schailkwyk, F Profiling academics online
http://www.slideshare.net/scap_uct/pao-scap-toolkit
Profiling Academics Online: Online Profiling Toolkit
Improve your profile
Academia.edu - analytics
Social media analytics
Facebook
analysis
http://blog.stephenwolfram.com/2012/08/wolframalphapersonal-analytics-for-facebook/
http://www.flickr.com/photos/cindy_mc/6967806783/ Thanks to Sam Gross
My question is
“Am I making an impact?”
Broaden impact
http://altmetrics.org/manifesto/
Maximise the visibility of your work
GET YOUR OUTPUTS OUT
THERE
http://www.flickr.com/photos/87913776@N00/5129607997 CC-BY
Improving the availability
of your outputs
• Put journal articles you can online
– Check out Sherpa Romeo for publisher
archiving policies
(http://www.sherpa.ac.uk/romeo/)
Is my research
making an impact?
Can it be found online?
Check out Sherpa Romeo for publisher
archiving policies
(http://www.sherpa.ac.uk/romeo/)
Improving the availability
of your outputs
• Archive!
– in repositories
– In subject portals
Is my research
making an impact?
Can it be found online?
Archive in open access repositories
Use discipline-specific archives
Improving the availability
of your outputs
• Publish in open access journals
Is my research
making an impact?
Can it be found online?
Publish in open access journals
(as of 25 Oct 2012)
Open advantage!
• Open access publishing increases visibility,
opportunity for use and possible impact
• Increase in citations arising from open
access:
– Of the 35 studies surveyed, 27 have shown a
citations advantage (the % increase ranges from
45% increase to as high as 600%), 4 showing no
advantage
Swan A (2010) The Open Access Citation Advantage: Studies and Results to Date. Available at http://eprints.ecs.soton.ac.uk/18516/
Improving the availability
of your outputs
• Open everything – all scholarly output
possible (teaching, popular, etc.)
Is my research
making an impact?
Can it be found online?
Upload videos & podcasts
http://www.slideshare.net/laura_Cz/why-open-education-mattersin-south-africa
Upload presentations
Maximise your discoverability
Take metadata seriously
“Well said! "metadata is a
love note to the future"
from @textfiles talk
via @nypl_labs & @kiss
ane http://t.co/FjvCLV
UZ
CONNECT & COMMUNICATE
Communicating & connecting
• Social bookmarking
– Share links relevant to your subject
(blogs, news articles, research sites, etc)
– Bookmark papers and share useful references
Share links via Delicious
CiteUlike
Mendeley
Mendeley analytics
Communicating & connecting
• Microblogging – Twitter
– Many academics & researchers tweet
Start
tweeting
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
Some Twitter guidelines
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Get into a routine
It is legit to retweet your tweets especially if
rephrased
Provide updates from special events
Use hashtags
Follow others / reciprocate
Promote your Twitter profile through your email
signature, business card, blog posts etc.
Being careful with Twitter
Tweet about each new publication, website update or new
blog that the project completes.
Ask for feedback
Link to a URL of publication, presentation, podcast etc
Tweet about new developments of interest
Retweet interesting material
Use Twitter for ‘crowd sourcing’ research activities
Mollet, A; Moran, D and Dunleavy, P (2011) Using Twitter in university research, teaching and impact activities, LSE Research Online
Communicating & connecting
• Blogging as a scholarly activity
– Create and write a blog for colleagues,
community and/or students
Communicating & connecting
• ‘The verdict: is blogging or tweeting
about research papers worth it?’
(http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/)
• Publicising the research made a big impact
on access and downloads:
‘The papers that were tweeted and blogged had
at least more than 11 times the number of
downloads than their sibling paper which was left
to its own devices in the institutional repository.’
Communicating & connecting
• Start commenting and join in discussions
on e.g. Mendeley, Academia.edu, etc.
Excluding
images,
screenshots
and logos
and/or unless
otherwise
indicated on
content
Thank you
http://openuct.uct.ac.za
@OpenExpl
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For more resources, please see the OpenUCT Delicious bookmarks tagged
‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence
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All screenshots used purely for illustrative purposes
Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,