Transcript Lecture 2: Electronics Industry Overview
An Introduction to Industry
Lecture 2: Electronics Industry Overview
Lecturer name | Contact email
Lecture Plan
The lectures in this series are:
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Lecture 1: Electronics as an Industry
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Lecture 2: Electronics Industry Overview Lecture 3: Industry Sectors Lecture 4: Electronics Fields Lecture 5: The Component Industry Lecture 6: Assembly and Beyond Lecture 7: Personality and Position Lecture 8: Job Application Lecture 9: Entrepreneurship Lecture 10: Working in Industry
Review – Electronics as an Industry
Last lecture we covered:
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Why Engineering is Important
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The Global Nature of the Electronics Industry Who Are the Real Producers of Electronics Products
Lecture 2: Electronics Industry Overview
This lecture will cover:
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Company Categories
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Merging Categories How they Interact
Company Categories
OEM – Original Equipment Manufacturer ODM – Original Design Manufacturer IDH – Independent Design House DIST – Distributor CEM (ECM) / EMS – Contract Electronics Manufacturer (Electronics Contract Manufacturer) / Electronics Manufacturing Services
OEM
- Original Equipment Manufacturer • • • •
Designs and manufactures Their own specifications Their own brand name Sells to customers, who:
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Use it in their own products Re-brand the product
Example OEM Companies
ODM
– Original Design Manufacturer • • •
Designs and manufactures Customer specifications Customer’s brand name
Example ODM Companies
IDH
– Independent Design House • • •
Designs ONLY Specialised area of expertise Complete designs
Example IDH Companies
DIST
– Distributor • • • •
Purchases complete products Resells products to:
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Retailers End consumers Benefit from large economies of scale Types of distributor include:
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Industrial Distributor
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Reseller / Retailer Kitting House
Example Distribution Companies
CEM
and
EMS CEM / ECM – Contract Electronics Manufacturer
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Manufactures
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Uses customer’s designs EMS - Electronic Manufacturing Services
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Manufactures
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Uses customer’s designs
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Additional services include:
• • •
Testing Return / repair services Distribution
Example ECM / EMS Companies
What Do These Companies Do?
Last week we looked at the IPhone…
…and what was inside
Things to Consider
What type of company is Samsung?
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OEM What type of company is Apple?
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OEM Who manufactures for Apple?
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Foxconn What type of company is Foxconn?
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ECM / EMS What type of company is Frog Design?
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IDH Who sells Apple’s products?
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Own retailer
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Distributors
Merging Categories
IDH ECM EMS ODM OEM
How Do These Companies Interact?
Request Design Completed Product Distribution IDH OEM / Brand CEM / EMS ODM
Summary
This lecture we have covered:
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Company Categories
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Merging Categories How they Interact
Next Lecture
Lecture 3: Industry Sectors
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Engineering Industry Sectors
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The Production Cycle and Systems Design Company Profile: BAE Systems