AFI Community Action Guide

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Transcript AFI Community Action Guide

ACSM American Fitness Index™
Actively Moving America to Better Health
AFI Community Action
ACSM American
Fitness Index™
 ACSM American Fitness Index™ (AFI)
focuses on:
– Health behaviors
– Chronic disease
– Health care
– Built environment
– Recreation
– School PE
 Identifies community strengths
& challenges
AFI Program Goal
Improve the
health, fitness
and quality of life
of Americans by
physical activity
Helping All Communities
 AFI data report includes top 50 metro
 Information can help all communities
look at same types of data
 AFI Community Action Guide
companion to AFI data report
AFI Community Action Guide
 Easy to read
 Practical
 Supports community-based efforts to
improve health
 Guide  not How-to Manual
 Links to resources & tools
What’s In the Action Guide?
 Executive Summary
 Background about AFI
 Leadership
 Coalitions
 Planning
 Advocacy
 Moving Forward
Available Online
Why Physical Activity?
 54% U.S. adults don’t get
enough physical activity
 Inactivity doubles risk of
heart disease, type 2
diabetes & obesity
 Annual estimated cost of
inactivity $24 to $76 billion
 Modest increase in activity
produces great health
Don’t Reinvent the Wheel
 National Physical Activity Plan identifies 12
states with plans
 Governor’s Councils on Physical Fitness
 Councils of Government (COGs)
 Health departments
 Parks & recreation departments
AFI Community Action Guide
Who Is the Guide For?
People interested in:
 Community health
& wellness
 Physical activity
 Smart growth
 Community planning
 Parks, open space & recreation
 Youth services
 Aging services
 Catalysts
 Engage the community
 Help recruit coalition
 Lead policy efforts
 Help assure sustainability
Types of Leaders: Figurehead
 High profile name
 Spokesperson
 Helpful with networking
& opening doors
 Usually limited time available
 In-kind support
Types of Leaders: Active
 Agenda setting
 Recruiting others
 Strategic planning
 Facilitating
 Resources
 Presentations
 Building sustainability
Types of Leaders: Staff
 Fiscal management
 Reporting
 Monitoring
 Operations
 Communication
 Follow-up
 Primary point of contact
Leadership Game Plan
 Be clear with what you are asking
leaders to do
 Indicate amount of time needed
 Identify leaders who can share power
 Identify leaders who can bring
resources to the table
 Work to achieve shared
 Represent broad
community interests
 Provide unified direction
 Work from defined
Coalition Functions
 Community awareness, education &
strengthening knowledge
 Educating policy makers
 Influencing public & private policy issues
 Building support for improvements in
 Changing organizational practices
Starting Your Coalition
 Define goals & objectives
 Determine who should be involved
 Set up operational processes
Building Your Coalition
 Communicate
 Listen
 Determine decision-making process
 Determine how tasks will be assigned
 Set processes for follow-up & reporting
 Recognize & celebrate successes
Coalition Pitfalls
 Lack of clear leadership
 Competition or conflict
 No plan  unclear goals &
 Meetings
 Focus too broad
 Poor decision-making
 Impatience
 Poor follow-up
 Inadequate communication
 Imbalance in authority
Too many
Too long
Hard-to-get to
Too infrequent
 Not enough funding
 People turnover & burnout
 Language & cultural
 Provides clear focus
 Supports monitoring and
 Facilitates new program
Planning Elements
 Vision: Clear, broad, inspiring, easy to
 Mission statement: Easy to understand,
outcome-oriented, inclusive
 Objectives: Specific, measurable
 Strategies: How objectives will be reached
 Action plan: Detail –who does what, when
Needs Assessment
 Obtaining & analyzing
 Determine the status
and service needs
Asset Mapping
What resources exist?
 People
 Relationships
 Infrastructure
 Financial resources
Developing Asset Maps
 Identify community
– Address
– Category
– Telephone number
– Website
 Develop spreadsheet
listing assets
 Map asset locations
Wants vs. Needs
We want to build a new We need easily accessible,
affordable, and attractive
places where people can be
physically active
We want more
We want to create
bicycle lanes
We need to address safety
issues for pedestrians
We need to make our roads
safer for bicyclists, and also
consider the needs of
Gap Analysis
Review asset maps:
 Determine strengths &
 What is missing?
 What is poorly
Monitoring & Evaluation
 Helps know progress made toward
 Important to funders
 Helps measure success
 Builds trust
 Who will use the information?
 What is being evaluated?
 What are the evaluation methods?
 How will information be gathered?
 How will information be analyzed?
 How will information be communicated?
Public Policy  Advocacy
 Advocacy 
 Public Policy 
Addressing and
influencing laws,
codes &
Rules of Advocacy
From the American Public Health Association
1. Get to know legislators
2. Get to know staff
3. Identify partners
4. Know opponents
5. Build relationships
6. Be honest
7. Be polite
8. Know processes
9. Be brief
Moving Forward
Chronic diseases attributable to
physical inactivity and unhealthy diets
are a “clear and present danger”
 Focus on prevention
 Address underlying health risks
 Focus on community interventions