FBA Coaching with Chris Green CEO of FBAPower Part 1: Where to Start

Already Gone Through PAC • How do I sell on Amazon?

• What is FBA?

• How do I use FBA?

• What tools & programs do I use?

FBAPower & FBAScout Support • Support: email [email protected]

• Watch the Videos http://fbapower.com/home/fbapower-videos/ • FBAPower support staff happy to help

• History, Background Sold on eBay since 1999 • Sold on Amazon since 2007 • 100% FBA since 2008 • Worked for a power tool company for five years • Called on home centers (Home Depot, Lowe’s) • Saw product cycles, new products, clearance items, etc. • Cycle would repeat itself year after year • Finally started to buy stuff up to sell on eBay • Quit job to buy and sell full time

Why FBA Works • Understanding the Amazon Buyer

History of Scanning

Other Scanners • Now, if you do this long enough, you will run into other scanners. • Some will be nice but many will be secretive paranoids grumps. • Don’t be like this! Don’t be a grump!

Be Nice! Doors Will Open

Take Scouting, Add FBA: BOOM!

• World Domination!

• You can run an FBA empire from your home • Barriers to entry have fallen

FBAScout • How it works • How to read the data • Why each piece of data is important • FBAScout runs on iPhone, iPad, and Android devices • Requires a 3G, 4G or WiFi connection

FBAScout screenshot

EXAMPLES Prices, Amazon, Multiple Search Results

Where to find inventory - BOOKS • Book sales • Thrift stores • Garage sales • Estate sales • http://booksalefinder.com/

Where to find inventory – Everything Else • Retail stores • Closeout stores • Discount Clubs (Costco, Sam’s, BJ’s) • Pharmacy • Grocery store • EVERYWHERE!

Examples • Grocery Store – Kroger • Small toy section with Disney Cars toys • Frank the Tractor - $7

• Pharmacy – CVS Examples • Small toy section • Discovery Pottery Wheel - $20 • (was selling for $99 on Amazon)

• Rule of Thumb A rule of thumb for retail arbitrage that I use is this: • You want to find items that sell for three times your cost. • Buy for $10, sell for $30. • Amazon is going to get about 1/3 so with this rule you are doubling your money. • Obviously you can shoot much higher. You can also go lower once you are feeling more comfortable with your buying decision.

• Lowest Risk way to start Want to start small?

• Want to start with zero risk?

• Buy ten items from a retail store • Keep receipt ‘just in case’ • Send two to FBA, list the others merchant fulfilled • Keep an eye on sales • If the FBA items sell, send more in • If the merchant fulfilled items sell, ship them yourself • If they DON’T sell, return the ones you still have to the store under the return policy

Lowest Risk way to start • You don’t even have to use FBA to start • Buy items to sell, list them merchant fulfilled • Fulfill your own orders • If they DON’T sell, return them with the receipt

FBACoaching Parts 2,3,4 & 5 • Part 2: If you were scouting with me, where would we go?

• Part 3: How to buy lower than your competition – retailer secrets • Part 4: There is always gold, lazy scanners, advanced FBA • Part 5: Open questions. Send them in ahead of time. No time limit; I’ll answer them all!

Questions?