Transcript www.iemag.ru - Huson International Media

www.iemag.ru –
Russian CIO community
new site
About
www.iemag.ru is the information resource
about strategies,
analytics,
best practices and
CIO researches for CIOs
www.iemag.ru
Audience
CIO
High-level
IT executives
Our visitors are personally responsible for purchasing IT
products and solutions.
Audience breakdown:
www.iemag.ru
age and gender*
8%
3%
18%
27%
44%
18-24 y.o.
25-34 y.o.
88% male
12% female
* - poll results, Spring-Summer 2011
35-44 y.o.
45-54 y.o.
55+
Audience breakdown:
www.iemag.ru
positions*
13%
5%
7%
33%
42%
Others
CIO
IT managers
* - poll results, Spring-Summer 2011
Executive management
Top management
www.iemag.ru
Statistics (2011, November)
Impressions
Working days – 7,000 – 7,500
Weekly – 42,000
Monthly – 163,000
Unique visitors
Working days – 1,600
Weekly – 10,500
Monthly – 37,000
Page views depending on working hours
Active period
The growth of statistics starts when a Moscow time zone
working day begins where the majority of Russian
internet users live. The peak of unique visitors sets
during working days and time that confirms site’s
business orientation.
700
600
500
400
300
200
100
Visitors spend 26 minutes on average per visit
0
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
www.iemag.ru
Competitive Advantages

Highly targeted community

Short way to CIO community
Ways to advertise
www.iemag.ru
Our site offers different types of advertisement for the most effective solution of
advertising tasks:



Footer banners;
Logos on the inner pages with
articles,
IEmag Express news email
blast;

White papers;

Special projects;
www.iemag.ru
Solutions
(white papers)
www.iemag.ru
Footer banners
“Corner” banner
468x60 banner,
728x90 and 600x90
also possible,
leaderboard
240x120 banner,
240x400, 250x250
also possible
120x600 banner, 160x600
also possible
100x100 banner,
100x160 also
possible
www.iemag.ru
88x31 logo with a link to a
company site, in “article
search” section
Logos on inner pages
www.iemag.ru
IEmag Express
IEmag Express news email blast is sent out weekly with an announcement of published
articles. It’s accepted by subscribed readers only
IEmag Express rates:
 A text up to 300 symbols–USD 270
 A banner, 468 х 60 pixels–USD 470
www.iemag.ru
Let you resolve non-typical marketing
tasks, rise customers’ loyalty to
the brand:




Polls;
Special content;
Sponsored sectors;
Banners different from the
standart ones (i.e. Corner banner).
The cost of special projects is a subject to discussion
Special projects
www.iemag.ru
SK Press
34/10 Marksistskaya st., Moscow, Russia, 109147
Tel.: (+7 495) 974-2260
Fax: (+7 495) 974-2263
E-mail: [email protected]
URL: http://www.iemag.ru