Transcript Document
The № 1 culinary social networking service In Runet Our target group Target group: Visitors of the site Koolinar.ru are married employed women from 25 till 34 years old, living an active life, permanently using inter and taking decisions about buying basic goods. Structure of the site: Gender Activity 66,4% women 33,6% men 28,3% don’t work 71,7% work Our target group Age Activity 9% 16% 36% 26% 14% Geography of the site* 22,86% Moscow * by Google Analytics 43,65% Other cities 3% - other 9% - housewife 16% - students 24% - specialists 16% - lleaders 12% - labourers 19% - employees 8,43% St. Petersburg 4,45% Moscow Region 3,45% Krasnodar Territory 3,44% Sverdlovsk Region 2,97% Niovosibirsk Region 2,94% The Republic of Tatrstan 2,85% Samara Region 2,72% Rostov Region 2,24% Chelyabinsk Region Our statistics The statistics of the site: We are in the top of the five most popular sites by TOP-mail.ru Our site has 4 000 000 unique visitors and more than 10 000 000 page views per month. We are the № 1 by number of registered users (more than 350 000) and uploaded recipes (more than 97 000). Every recipe on our site has up to 8 000 page views and up to 300 comments. The statistics of social netwok services, subscribers We are by now: 10 500 24 500 Every uploaded news has more than 300 likes and more than 120 reposts. Average news distribution list is up to 26 000 subscribers. Why advertisers like us * Only two advertisement areas Increasing of effectiveness of advertising campaign and improving of brand awareness. * Banner (240*400) - “floating” High CTR up to 0,34% (for information average CTR of banner in runet is up to 0,05%) * Development of creative and successful projects solution to every client. Providing custom made * Utilizing latest trends of Internet-advertising network services and mobile applications. Integration with social * The largest base of use-proven authors recipes and enthusiastic audience Increasing of activity and involvement of participation in every project on the site (allcomers, quizzes, competitions). *Our approach: we take care about any and all aspect of advertising campaigh. Creativity, ideas, reports, correspondence with users, purchase and delivery of prizes – we can do all by ourselves. Our abilities! 1. Bunner advertising Banner №1 728*90 «Swimming» banner №2 240*400* * During scrowling every time stands rightwards and user can see it 2. Rich-Media Full Screen – full screen banner Push Down – expandable banner to 2/3 of the site Bottomline – shifting nailed down Pop-Under – freestanding window of browser Super Expandable – expandable banner to all the site Our abilities! 3. Substandard advertising Allcomers of recipes and photocompetition Promotional article Target mail to subscribed users Branding of recipes 4. Advertising in print media Culinary magazine “Khleb-Sol” with Julia Vysotskaya Culinary magazine “Jamie Magazine Russia” 5. BTL – projects Leading culinary masterclasses, competitions and thematic ceremonies. Collabouration with famous chiefs of Moscow and other cities. Making photo- and videorecipes 6. Development and all round ad campaign of mobile applications 7. Advertising and Product-placement in books from branding to production. Our customers Контакты Contacts 127299, Moscow, Klary Tsetkin street, 18/5. Phone.: +7 (495) 411-68-59, ext. 1252 www.koolinar.ru E-mail: [email protected]