Transcript 学生作业4
STRUCTURE EVALUTION General Motors Corp . 通用汽车公司 LOGO OF GM GM OVERVIEW • General Motors Corp.--- the world's largest automaker. Founded in 1908 . With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. • The General Motors-China relationship dates back more than eight decades. GM:The Divisional Structure 上 海 沈 阳 柳 州 有限公司 有限公司 有限公司 Main Features • Geographical Divisions In China • Geographically-diverse markets served In China Advantages • Decentralised structure - easier to manage diversity In China. • Top managers in Detroit are free to concentrate on longer-term planning Disadvantages • Potential conflict between divisions in China over resource allocation. THE FUTURE • While continually growing its operations in China, Shanghai GM also exports its products, contributing to its increasing global competitiveness. STRUCTURE EVALUTION STRUCTURE EVALUTION KFC 肯德基 KFC OVERVIEW KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain FOUNDATION 1930 In the midst of the depression, Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. KFC： The matrix structure KFC： A large multinational company KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. Each restaurants is responsible for the advertising, marketing, sales and distribution of those products or services to the end users in the geographic area. Advantages Decentralised and localised decision making in the matrix Disadvantages High overhead costs SOCIAL RESPONSIBILITY There's more to KFC than great food. They promote education, diversity and animal welfare in a number of positive ways. THE END • LECTURE: 杨奕沛，赵春辉 • PPT MADE: 杨奕沛 • OTHER GROUP MEMBERS: 张魁，马龙，姚彤 ,李森,王俊锋，张传富,杨森，徐晨，刘 亚平，郭娜，张恩涛,潘俊 • FROM IB CLASS 6.