Transcript Panel Discussion on Classroom Strategies for

Sharing Models and Experiences
Panel Discussion on Classroom Strategies for
Internationalizing Business Courses
Ellen Lindemann, Raritan Valley CC
Mac McGuire, Forsyth Technical CC
[email protected]
or
[email protected]
Various ways to inject IB into
business courses
 Introduction
to Business
 Marketing
 Economics
 Management
 Accounting/Finance
Introduction to Business
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Most texts for these courses offer chapters on
globalization.
Virtually every sub-topic taught in introductory
courses can be related in some way to global
business events.
One way to inject IB is to discuss U.S. firms that
have recently gone global
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Huffy Bicycle (Ohio based, offshore production)
Levi Strauss (California based, offshore production)
KFC (Both domestic and global operations, especially
successful in China)
HUFFY
Miamisburg, Ohio
HOME SITE http://www.huffy.com/index.shtml
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Currently in Chapter 11 Bankruptcy
They waited too long to outsource
Asian competition took away their market share
Still operating, but questionable future
Links to articles on company:
 http://content.gannettonline.com/gns/jobs/ (Forces of
global economy usher in uneasy change for low-skilled
workers)
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http://www.fastcompany.com/magazine/77/walmart.h
tml (The Wal-Mart You Don't Know)
http://www.msnbc.msn.com/id/6293358
(Huffy files for bankruptcy protection)
Levi Straus
San Francisco, California
HOME SITE http://www.levistrauss.com/
 No longer manufactures in the U.S.
 The firm is competing still
 Noted for its high ethical standards
 Links to articles about the company:
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http://www.fastcompany.com/magazine/77/walmart.html
(The Wal-Mart You Don't Know)
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http://www.cbsnews.com/stories/2003/09/25/national/main5751
72.shtml (Levi Strauss Shuts All U.S. Plants)
http://www.pittsburghlive.com/x/tribunereview/business/s_156857.html
(Levis Strauss to fire almost 2,000 workers)
KFC
Louisville, Kentucky
HOME SITE: http://www.kfc.com/
 Has been very successful as of late
 Most popular in China
 Started with a social security check
 Links to articles about the company
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http://ap.tbo.com/ap/breaking/MGBD0ZYL14E.html
(KFC Booming in World's Most Populous Country)
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http://economictimes.indiatimes.com/articleshow/927
672.cms (KFC brand relaunch from Chandigarh)
http://www.allheadlinenews.com/articles/1090431685
(KFC Supplier Suspends Worker Over Video)
MARKETING
International marketing blunders are a fun
way to get into the global arena and
introduce cultural diversity.
 Scandinavian vacuum manufacturer
Electrolux used the following in an
American campaign (by a Taiwanese
ad company):
“Nothing sucks like an Electrolux”
International Marketing Blunders
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Frank Perdue's (Perdue Chicken)
slogan, "it takes a strong man to
make a tender chicken" translates
into Spanish as :
“It takes an aroused man to make a
chicken affectionate.”
International Marketing Blunders
The Dairy Association's huge success with
the campaign "Got Milk?" prompted
them to expand advertising to Mexico. It
was soon brought to their attention the
Spanish translation read:
"Are you lactating?"
A fun book!
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A good cheap book:
Short Course in International Marketing
Blunders: Mistakes Made by Companies
That Should Have Known Better
Charles Mitchell, McKim Mead & White, Michael C.
White
Format: Paperback: 146 pages.
Publisher: World Trade Pr (01/01/2002)
ISBN: 1885073607
About $25
Economics
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Online quizzes provide fun assignments
and serve to bring socio-economic issues
into focus.
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http://www.csis.org/7revs/Econ/QuizEcon.htm
# (Economic Integration)
http://www.swlearning.com/economics/manki
w/mankiw3e/quiz_econ_frame.html
(application of Trade Theory)
Economics
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Scavenger Hunts are worth the time to create.
Students like them and they learn from them
through each discovery.
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A few good sites to use and introduce to students
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http://www.wto.org/ World Trade Organization
http://www.ita.doc.gov/ International Trade Admin.
http://www.cia.gov/ Central Intelligence Agency
http://www.bea.gov/ Bureau of Economic Analysis
http://www.un.org/ United Nations
http://www.census.gov/ U.S. Census Bureau
ECONOMICS
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http://www.infoplease.com/ipa/A0873847.
html (a handy global statistical reference)
http://www.iie.com/ (Institute for International
Economics)
http://www.brookings.edu/data/brookings
_taxonomy.xml?taxonomy=Economics%2C
+Global (Brookings Institute)
http://www.freetrade.org/ (Cato Institute)
Management
Management is really about people. And the
business customs of people vary with their
culture. Our top five trading partners
(Canada, Mexico, China, Japan, Germany)
each have unique managerial styles that
are very different from U.S. approaches.
Executive Planet is a neat site to explore,
with lots of information on various culture.
http://www.executiveplanet.com/
Management: Culture Quizzes
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http://workabroad.monster.com/archives/q
uizzes/ (Various cultures)
http://www.cyborlink.com/besite/culture.h
tm (International Business Etiquette)
http://www.branchor.com/culturequiz.htm
(Various cultures)
http://www.executiveplanet.com/
(Executive Planet – lots of stuff)
Accounting / Finance
Accounting and financial procedures vary significantly throughout the world.
There are many web sites devoted to these differences, but few (in my
opinion) are of value in the classroom.
The International Accounting Standards Board (ISAB) has issued 39 accounting
standards directed at harmonization over the last forty-odd years - not
exactly a dynamic organization!
IASB WEB SITE: http://www.iasb.org/
The German firm Siemens, which is listed on both the Frankfurt Stock
Exchange and the New York Stock exchange, is a good illustration of
accounting differences and a very dramatic one to do comparisons
on the financial statements. Since Germany allows “income
smoothing” and the U.S. does not, reported net profits tend to be
higher on the U.S. reports then on the German ones (try explaining
that to a German investor!).
International Business:
It’s the same, only different!