Transcript T`nG - SDC Proposal

INTRODUCING Touch ‘n Go SPECIAL DESIGN CARD
Advertising & Branding Opportunity
Overview on Touch ‘n Go Card
Touch 'n Go card is an electronic purse that can be used
at all highways in Malaysia, major public transports in
Klang Valley, selected parking sites, retails, Theme Park
and fast food outlets.
(check out latest merchant listing at www.touchngo.com.my )
Overview on Touch ‘n Go Card
Touch ‘n Go Facts & Figures
No. of Touch ‘n Go users:
More than 7.68 million cardholders
No. of MyKad holders with Touch ‘n Go facility:
More than 11.84 million cardholders
No. of SmartTAG users:
More than 1.23 million SmartTAGs
Vehicle throughput at Touch ‘n Go lane:
3 times faster than cash lane
Vehicle throughput at SmartTAG lane:
4 times faster than cash lane
Touch ‘n Go card lifespan:
10 years (64,000 read and write cycles)
Average Touch ‘n Go transactions:
More than 2 million transactions per day
ATMs with Touch ‘n Go reload facility:
2651 ATMs nationwide
CDMs with Touch ‘n Go reload facility:
116 Cash Deposit Machines
Petrol kiosks with Touch ‘n Go reload facility:
945 kiosks
Authorised agents with Touch ‘n Go reload facility:
526 outlets
Overview on Touch ‘n Go Card
23 Highways Toll
4 major public
transport
33 Parking Sites
Theme Park
>100 retail outlets
T’nG Reload Infrastructure
736 Petrol & Merchant Outlets
2,179 Bank’s ATM & CDM
162 Highways Toll & Public
Transport
Overview on Touch ‘n Go Card
A&W (19 outlet)
Steven’s Tea Garden
(3 outlets)
Burger King (18)
Golden Oven (4)
Dunkin’ Donut
(39)
Cathay Cineplex (1)
Baskin Robbins
(7)
Daily Fresh (4)
Kaya Kopitiam (5)
MMU (10)
Station 1 Café
(20)
Mercu UEM cafe
Introducing Touch ‘n Go Special Design Card
TOUCH 'N GO SPECIAL DESIGN CARD
Advertise and promote your brand and products to your target customer for 10 years.
Benefits

Longer brand exposure at an incredibly attractive price.

Increase brand recall and awareness with repeated advertisement of
the Touch 'n Go card.

Dual function - Can act as a privilege card/ discount card/
membership card.

Great as a free gift to promote usage and loyalty amongst your
clients.

Sell it as a limited edition card, a premium gift or a collectible item
with your own branding / special design.
Introducing Touch ‘n Go Special Design Card
Gift Card & Photo Card

The benefits of this concept:
– It is new and interesting and thus has novelty value (both for the
giver of the card as well as the receiver).
– It is seen as fun and contemporary.
– It fills a genuine need in the market - it has a genuine reason to
be.
– It is easy to buy and easy to use.
– Pre- load with credit. (Min. RM5.00 above)
“…It’s more personal than cash. This is ideal for everyone…”
Introducing Touch ‘n Go Special Design Card
Membership/Privilege Card

Features
- Magnetic Stripe
- Chip (Combi Card)
- Signature Panel

Personalization
- Member’s Name
- Membership no
- Member Since/Valid Thru/Expiry Date
- Member’s Photo
Introducing Touch ‘n Go Special Design Card
Staff/Student ID/Access Card

Features
- Magnetic Stripe
- Chip (Combi Card)
- Signature Panel

Personalization
- Staff’s or Students Name
- Staff or Student no
- Since/Valid Thru/Expiry Date
- Personal Photo
Introducing Touch ‘n Go Special Design Card
Touch ‘n Go SPECIAL DESIGN CARD
Advertising & Branding Opportunity
THANK YOU!!!