Transcript south shore women`s clinic victoria island, lagos

SOUTH SHORE WOMEN’S
CLINIC,LAGOS.
Dr Olajuwon Alabi. MRCOG
Director of Clinical Services,
Specialist in Advanced Gynaecological Endoscopic
Surgery.
Qualification
 Founder is Dr Olajuwon Alabi.
 Member of the Royal College of Obstetricians
and Gynaecologist (MRCOG)
 Registered as a UK consultant
 Certificate of Completion of Training (CCT).UK
 Fellowship in Laparoscopic and Hysteroscopic
surgery, Gynaecological Scanning.
 Formerly a Consultant Gynaecologist in the UK
 At Liverpool women’s Hospital and North
Manchester General Hospital.
 Came back to Nigeria 2010
 Worked at St Nicholas Hospital, Lagos and
operated at Reddington Hospital occasionally
What is South Shore?
 Single specialty centre
 Core specialty is Obstetrics and Gynaecology
 Minimal access surgery
 Referral centre for Minimal access, Endometriosis
and fibroid surgeries
(from some specialists in the teaching hospitals
Some of our services.
 Laparoscopic surgery- Fibroids, hysterectomies,
ovarian cysts
Endometriosis, Fertility
Hysteroscopic surgeries- Fibroids, Ashermanns,
Fertility
Fibroids Centre:
Non surgical and Surgical
options
Fertility:
upto secondary level at the
moment
HISTORY
 Conceived August 2011
 Functional from March 2012
 Started with three staff
 Now 30 staff
 Annual turnover 1st year
120 million naira
 Projected turnover this year
240million naira
Management structure
 Medical Director
 General Manager( Part time)
 Lead Nurse
 HR/Admin Manager
 Accountant.
 Business Development Manager.
Patient’s statistics
 About 90% are between 30 to 45 years old.
 Usually working class
 All females (Male during fertility treatment)
 About 95% fee paying.
 Non fee paying MTN, NNPC, BUPA, Zenith
Insurance
Starting up
 Serviced office to reduce initial starting capital
rent, generator, refurbishment
Equipment – personal finance and goodwill from
medical equipment company ie JNCI, Mogbonju
Laboratory – sourced out to Pathcare and
specialist lab.
 Close to 710 patients
 Over 400 surgeries
 Average 40 consultations per week.
Scope services
Affliation to already established hospitals locally for
the use of:
Theatre
Admission rooms
Delivery rooms
From September 2012, we moved into our own
facility
Core skills
 Gynaecology
 Obstetrics
 Advanced minimally invasive gynaecological
surgery
attractions
Good specialist skill
Good costumer care
No mortality
Very low morbidity
Advantages
 Independent
 Opportunity to structure
 Ability to effect immediate change, almost no
beaurucrazy
 Small, equating to a longer patient/doctor
consultation time
 Personalised management plan with patient.
 Organised
Disadvantages
 Isolated
 Income tied to a person.
 Might struggle to get investors
 founder might be over protective of the brand,
may affect expansion.
 Might affect work/life balance for specialist
 Less attractive to some patients due to the
isolated picture
Organisational review
 Compromised care by using other facilities for
admissions and surgeries.
 Reduced income by using other facilities and
paying for services there.
 Multiple location for care: confusing for patient,
stressful for clinicians.
 Decision made to proceed to a bigger structure
In our new site
 We run clinics, perform surgeries and admit
people on our site
future
 Expansion to a bigger structure
 More specialists on board
 Continue to offer excellent services
 Innovation
 Become a training centre even to government
institutions
 Continue to strive as a good business model
without changing our mission statement and
vision.
Take home
 There are opportunity for well structured,
effective and innovative single specialty centres
 You have to be competitive and Innovative
 You have to have a reason for patients to come
back, customer service, effective and innovative
clinical services
 Good marketing strategy
 Feedback and Audit of clinical performance to
improve services.
Response of our patients
 Since it’s a single specialty we concentrate on
what you know.
 We didn’t know we can get such a service in
Nigeria
 For a small facility its good to know you can offer
a lot that all the big hospitals can offer.
THANK YOU
Contact:
Address
South Shore Women’s Clinic
16B Ologun Agbaje Street,
Victoria Island, Lagos.
Tel:
018427117, 08074617023,
Email:
[email protected]
Website: www.southshorewomensclinic.com