Transcript Propositie Off-pistedag 2016

30 oktober 2016
NKBV BERGSPORTDAG
WINTER
Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV
Royal Dutch Climbing and Mountaineering club
Founded: May 24, 1902
2016; 59.000 members
Passion for mountains
All year round, a lifetime long
Core values: sustainability,
involvement, safety
NEW member of the ISMF,
Int. Ski Mountaineering Federation
Koninklijke Nederlandse Klim- en Bergsport Vereniging
STRATEGY ON SPORTS/ACTIVITIES
Core sports summer:
Hiking
alpinism
sport climbing
Core sports winter:
Ski mountaineering
Snow shoe hiking
Freeride
New sports:
Mountainbike
Sky running
Canyoning
Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV MEMBERS PROFILE
Gender
Activities
Average age
• Average membership: 12,4 years
• Highly trained & wealthy
Koninklijke Nederlandse Klim- en Bergsport Vereniging
ACTIVITIES DURING THE SUMMER
AND WINTER
Koninklijke Nederlandse Klim- en Bergsport Vereniging
HOLIDAYS NKBV-MEMBERS
NKBV-members and holidays:
• Almost 3 weeks in total each year.
• At least 2 weeks a year NKBVmembers spend their holidays in
the mountains.
• 2,4 short holidays; weekend trips
etc.
• Favorite destinations:
• Austria (64%)
• France (60%)
• Switzerland (58%)
• Italy (53%)
• Germany (36%)
Koninklijke Nederlandse Klim- en Bergsport Vereniging
OFF-PISTE DAG
Koninklijke Nederlandse Klim- en Bergsport Vereniging
DE BERGSPORTDAG - WINTER
3rd edition
•
October 30th 2016
•
Around 1500 visitors, interested in ski mountaineering, snowshoe hiking,
ice climbing, snow safety and other winter activities
•
Keynote speakers: Jolanda Linschoten, Anne van Gaalen & Rogier van
Rijn (inter)national mountaineers
•
Free entrance and workshops for NKBV-members
•
Theme: off-piste
Koninklijke Nederlandse Klim- en Bergsport Vereniging
VISITORS BERGSPORTDAG - WINTER
Visitors are interested in:
• Latest information about winter gear and products
• Testing (new) products
• Lectures of international mountaineers
• Information for their next winter holiday, region information
• Information about NKBV courses and winter program
• To get in touch with outdoor minded people
Koninklijke Nederlandse Klim- en Bergsport Vereniging
WHO IS PARTICIPATING BERGSPORTDAG-WINTER?
• Outdoor brands and stores
• Tourist boards with a focus on winter
• NKBV regions and commissions
Koninklijke Nederlandse Klim- en Bergsport Vereniging
WHY TO PARTICIPATE THE BERGSPORTDAG?
• Increase brand awareness
• Unique chance for PR-opportunities
• Your brand will be promoted to your target group
• Face to face contact with your costumers
• A great opportunity for your brand!
Koninklijke Nederlandse Klim- en Bergsport Vereniging
PARTNERS 2016 WINTER
Event partner:
Bergans
Event sponsor:
Zwitserland Toerisme
The North Face,
Bever, SnowWorld & Lotto
Media partner:
Tracks & Trails
Koninklijke Nederlandse Klim- en Bergsport Vereniging
EXPOSURE & PRICES
Koninklijke Nederlandse Klim- en Bergsport Vereniging
Koninklijke Nederlandse Klim- en Bergsport Vereniging
ICE CLIMBING PACKAGE
In exchange of sponsoring a lecture, you will get square meter for
your stand.
Please contact Patrick Baars for the possibilities
Koninklijke Nederlandse Klim- en Bergsport Vereniging
TRACKS & TRAILS
Media partner of the Bergsportdag
Tracks & Trails will make a report of
the event.
• Watch the reports of the Winter and
Summer.
• We are having the opportunity to
make 5 infomercials with Tracks &
Trails.
• Make sure you are on time if you
want to promote your brand extra
during the Bergsportdag.
• Would you like to promote your
brand in the report?
• For prices and more information
look at the registration form of the
Bergsportdag Winter.
Koninklijke Nederlandse Klim- en Bergsport Vereniging
INFORMATION & APPLICATION
Patrick Baars
Marketing & Communication NKBV
Tel: +31348-484066
[email protected]
http://www.nkbvbergsportdag.nl
Koninklijke Nederlandse Klim- en Bergsport Vereniging