Transcript sample market survey

Assessing student and market demand:
The example from the Kinesiology
PhD proposal
IQAP
New Program Information Session
December 6, 2012
Marijke Taks (PhD)
Two online surveys (fall 2009)
Past MHK graduates (2003-2009)
 Electronic mail or Facebook
 Status during their MHK
program
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graduation date
stream (AHP or SM)
length of program
internship vs. thesis route
residential status at application
undergraduate field of study
pursued a PhD  yes/no 
TWO GROUPS
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Current MHK students
Electronic mail
Current status within the
MHK program
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start date
current semester
stream (AHP or SM)
internship vs. thesis route
residential status at application
undergraduate field of study
interested in a PhD  Yes and
maybe/No  TWO GROUPS
YES/past (*current)
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List all Universities and PhD programs you
applied to (would be interested in)?
Indicate the University and PhD program
where you completed your degree OR where
you are currently enrolled in?
i) University: _________________
ii) Name of the program: _______________
iii) Start date (month/year):______________
* When would you expect to start your PhD
(indicate Month/Year)? Open ended
YES/past (*current) (cont’d)
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What was /is (would be) your enrolment
status? (FT/PT)
Current stage:
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In progress ___ Expected completion date:__
Completed ___
Date degree awarded (month/year)
Incomplete/Left program: After how long in the
program _____
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Reason for withdrawal: …………
YES/past (cont’d)
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Thinking back…. If the University of
Windsor offered a PhD program in the
Department of Kinesiology, would you have
considered applying?
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YES
NO
MAYBE
Open ended comment box
NO/past/*current
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Would you have considered applying to a PhD program
at the University of Windsor if the Department of
Kinesiology had offered one at that time?
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YES/NO/MAYBE/Open ended comment box
If the Department of Kinesiology at the University of
Windsor were to offer a PhD program in the near future,
would you consider applying? (past & current)
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YES/NO/MAYBE/Open ended comment box
If applicable, please indicate when you would be
interested in applying? Within 3 years OR After 3 years
What we have not done
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Surveying master students from other
institutions!
SOME RESULTS
Response rate
Past MHK graduates (2003-2009)
 Population: N = 173
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Current MHK students
 Population: N = 49
Reached: N = 162
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E-mail: n = 128
Facebook: n = 34
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Returned: N = 84
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Returned: N = 32
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RR = 52%
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RR = 65%
Estimations based on past MHK students
(N= 84)
48% internship (n=40)
52% thesis (n = 44)
n = 14 applied for a PhD
n = 30 did not apply for PhD
Focus for further analysis
The results for this sample were extrapolated
based on a total population, being 52% of N = 173
n = 90
Table 1: Estimations of potential market demand for a PhD program
at the University of Windsor based on the PAST MHK students’
survey (extrapolations based on thesis students, or 52% of the total population of n = 173; thus: n = 90)
Response Market demand extrapolation
(n = 44)
(based on population n= 90)
n
%
Estimated N
GROUP THAT APPLIED TO A PHD
PROGRAM IN THE PAST 7 YEARS
14
32
29
12
27
25
30
68
61
Considered applying to PhD program at
UWindsor if available (yes/maybe)
17
39
35
Within 3 years
9
20
18
After three years
3
7
6
Considered applying at PhD program at
UWindsor if available (yes/maybe)
GROUP THAT DID NOT APPLY TO A PHD
PROGRAM
Estimations based on current MHK
students (N=32)
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72% thesis route (n=23)
n=19 interested in pursuing a PhD
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(‘Yes’: n = 6; and ‘Maybe’: n = 13)
selected 28 PhD programs in Ontario universities
How many of these students would chose to remain at the
University of Windsor should there be that option?
n = 16 would consider staying (‘Yes’: n = 14 and ‘Maybe’: n = 2;
n=5 start in fall 2010; n = 9  start in fall 2011)
Table 2: Estimations of potential market demand for a PhD
program at the university of Windsor based on the CURRENT
MHK students’ survey (extrapolations based on a total population of n = 49)
Response
(n = 32)
Market demand extrapolation
(based on population n= 49)
n
%
Estimated N
19
59
29
16
50
25
Potential start at UWindsor in Fall 2010
5
16
8
Potential start at UWindsor in Fall 2011
9
28
14
13
41
20
10
32
16
Within 3 years
7
22
11
After three years
2
6
3
GROUP PLANNING TO PURSUING A PHD
PROGRAM
Considers applying at PhD program at
UWindsor if available (yes/maybe)
GROUP NOT INTERESTED IN PURSUING A PHD
PROGRAM
Considered applying to PhD program at
UWindsor if available (yes/maybe)
Conclusion
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Projections greatly surpassed our target
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Extrapolated numbers may be inflated (by
including the ‘maybe’s)
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High enough interest based on the respondents
alone
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Easily meet the admission target
Assessing student and market demand:
The example from the Kinesiology
PhD proposal
IQAP
New Program Information Session
December 6, 2012
Marijke Taks (PhD)
Thank you for your attention
Conclusion
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All projections greatly surpassed our target, based on both
the past and current surveys, of 4 doctoral students per year in
the next five years
Extrapolated numbers may be inflated (by including the
‘maybe’s)
Based on the respondents alone, there is high enough
interest to successfully implement a PhD program in the
Kinesiology Department of the University of Windsor
In addition, the faculty growth plan expects both an increase
in undergraduate and graduate enrolment, which will also
increase potential recruitment for the PhD program.
Easily meet the admission target