Transcript Observation PPT

Use your observation skills
to identify the hidden
image in these everyday
logos.
This logo appears to be very simple, but if
you look at the white space between the
"E" and "x" in “Ex," you'll find it is more
complex than you thought. Can you spot
the arrow?
The second and third "t’s" are sharing a chip
over an "i" that is dotted with a salsa bowl.
Yum!
After careful OBSERVATION, you'll notice an image of a
person riding a bicycle; the yellow circle is the front wheel
and the r is the body.
Clearly there is an arrow under Amazon, but have
you ever thought about its significance? Take a
look at where the arrow begins and ends: a and z.
This secret message seems to conveys that
Amazon offers everything from A to Z!
The Kisses logo doesn’t have much to it, but if you
look at it sideways, you might see a chocolate kiss
formed between the K and the I.
Penn State became the 11th member of this
university athletic conference, hence the
embedded “11” in this logo. That is, until the
Maryland and Rutgers became number 13 and 14
in 2014.
Before merging with Delta, Northwest’s logo
was one of the best in the industry. The N and
W within the circle are fairly obvious, but did
you know the circle also serves as a compass?
And guess which direction the arrow in the
upper-left-hand corner is pointing?
The tree stands out almost immediately, but if you
give the image more than a cursory glance, the
designer’s remarkable use of white space becomes
clear.