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April 30, 2015
Corporate
Sustainability
Lessons from the Trenches
Matt Wasserman
Church & Dwight Co.
Rider University - Environmental
Sustainability Symposium for High
School Students
1
Church & Dwight – Our
Brands
Sustain.a.what??
3
What does GREEN mean?
4
Total Shareholder Return
5
6
Your Challenge
Influence Others:
Be a Change Agent
7
HOW DO YOU THAT?
8
Start w/ Goals & Metrics
A recent C&D goal…
Reduce our
GHG
emissions
20% by 2025
9
If You Measure Apples, Compare
them to Other Apples
Suppliers
Manufacturing
Transportation
Customers
Consumers
Disposal
Less Control Downstream
Less Accurate
More Control Upstream
More Accurate
Defining Product Lifecycle
10
GHG Reduction: What Should we Measure?
Suppliers
2/7
Manufacturing
7/7
Transportation
5/7
Customers
2/7
Consumers
2/7
Henkel
Clorox
SCJ
P&G
L’Oreal
Unilever
Reckitt
Disposal
1/7
1990
2000
2010
2020
2030
2040
2050
Think about Who you
are trying to Influence
Changing Behavior?
•
•
•
•
And If you’re going to
make someone jump…
Size of the Organization
R U Adding Steps?
Inconveniences
Giving Something up and
getting nothing in return
• Solving a Problem
• Providing a new benefit
• Providing Social Capital
12
DRIVING VALUE IN A
RESPONSIBLE WAY
13
Creating Value - Innovation
• New Products
• New Ingredients
• Raw Material Reduction
• Raw Material Selection
• Waste Reduction
• Product Longevity
• Brand Equity
14
Sustainability Guideline Examples
within Our Packaging Portfolio
• Choosing the right materials of construction
(Sourcing)
– Design for Disposal (End of Life)
– Highly Recyclable (HDPE, PET, Paperboard)
– Coatings only added if they can be removed in the
recycling process
– Contain PCR or equivalent (integrated process at supplier)
– Sourcing materials based on supplier CSR
• Not over-designing the packaging
– Lowest gram-weight bottles in the industry
WHERE DO YOU GET THE
IDEAS FROM?
16
Take Advantage of
Trends
17
In Summary
• Set a Goal
• Create Metrics
• Innovate the solutions
• Identify the behaviors that will change
• Create your “soft landing”
• GO!
• And then Try Again!!!! 
18
Yesterday. Today. Tomorrow
Together
19