Transcript Market overview 2.ppt

ORGANIC FARMING
RESEARCH FOUNDATION
4th National Organic Farmers’
Survey:
Sustaining Organic Farms in a
Changing Organic Marketplace
Methods
• Survey population developed by obtaining producer
mailing lists from organic certification agencies.
• 22-page survey mailed in April 2002 to certified organic
farmers throughout the U.S.
• 1,034 “completes” returned, a response rate of 16%
OFRF 4th National Organic Farmers'
Survey Results
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Respondent demographics
• 67% are full-time farmers
– up from 62% in 1997
• 51% transitioned from conventional farming
– up from 41% (1997) and 42% (1995)
• 36% have mixed operations
– up from 24% (1997) and 20% (1995)
OFRF 4th National Organic Farmers'
Survey Results
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Respondent demographics
• Acres farmed, average = 277
– up from 233 in 1997
• Acres farmed organically, average = 184
– up from 140 in 1997
• 22% of respondents are women
– percentage holding steady for OFRF survey respondents since
1993
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Survey Results
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Q. How was your season last year? How were production and
market conditions for your organic farm operation in
general?
Fig. 4.1--Organic farmers experience of
various production and market conditions in
2001.
Production or
market condition
Crop or product quality
(f=966)
81%
•
From the range of
response choices
provided,
respondents
identified crop or
product quality as
being the least
problematic
•
Weather was
identified as being
the most
problematic
among various
production and
market concerns.
19%
Market demand (f=967)
72%
28%
Prices (f=961)
67%
33%
Pest or disease problems
(f=961)
65%
35%
Yields (f=976)
55%
45%
Weeds (f=953)
52%
48%
Weather (f=996)
52%
48%
Good or Excellent
(few problems)
Fair or Poor
(severe problems)
Percentage of
respondents
OFRF 4th National Organic Farmers'
Survey Results
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Q. This year, did the market for your organic farm product(s)
expand, contract or hold steady compared to recent years?
Figure 4.2--Rate of organic market expansionor contractionfor
organic farmers in2001. 974 respondents.
Market was
mixed, varied
among products
9%
Market
contracted
5%to 19%
3%
Market
contracted
20%or more
3%
Market
expanded
20%or more
19%
• 44% reported
market expansion
• 19% reported
expansion or 20%
or more
• Market held
steady for 33%
Market
held steady
33%
Market
expanded
5%to 19%
25%
OFRF 4th National Organic Farmers'
Survey Results
• Market
contracted for 6%
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Q. This past year, did average prices for your organic farm
products go up, down or hold steady compared to recent
years?
Figure 4.3--Trends in average prices for organic farmproducts in
2001. 992 respondents.
Prices went
down
5%to 19%
11%
Prices went
Prices were
down 20%
mixed
or more
4%
4%
Prices went up
20%
or more
3%
Prices went up
5%to 19%
23%
• 52% of
respondents
indicated that
organic prices
held steady in
2001
• 26% indicated
that prices went
up
Prices held steady
52%
• 15% said prices
went down
OFRF 4th National Organic Farmers'
Survey Results
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Q.What volume percentage of your organically grown
product(s) were you able to sell at an organic price premium?
Figure 4.4--Percentage of organic product soldat organic price premiums in
2001. 996 respondents.
1%-50%of
organic
product sold
15%
None of organic
product sold
8%
Don't
know
6%
100% of
organic product
sold
41%
51%to 99%of
organic product sold
30%
• 92% were able to
obtain organic price
premiums
• 41% obtained
organic premiums on
100% of their organic
product
• Another 30%
obtained premiums
on at least half of
their organic product
OFRF 4th National Organic Farmers'
Survey Results
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Q. How much, if any, of your organically grown
product was sold into the conventional market?
Figure 4.5--Percentage of organically grown product sold
into the conventional market in 2001. 981 respondents.
51%99%of
product
sold
7%
100%of
product
sold
3%
1%to 50%of
product sold
27%
Don't
know
8%
None of
product sold
55%
• 55% of respondents
sold no organic
product into the
conventional market
• 37% sold some
portion of their
organic product into
the conventional
market
OFRF 4th National Organic Farmers'
Survey Results
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Q. If you sold any organic product into the conventional
market, what circumstances let to selling your organic
product as conventional product?
46 the
Fig . 4.6--Reasons why organic product was sold into
conventional market in 2001. 302 respondents.
Reasons organic product was sold
as conventional product
Organic market was
unavailable, not found (f=157)
51%
Conventional price was
good/high (f=98)
32%
Grade selection -- culls sold as
conventional (f=49)
16%
Organic price was low (f=46)
15%
Other reasons (f=17)
46
5%
• Out of those
respondents who did
sell some organically
grown product as
conventional product
respondents identified
organic market was
unavailable or not
found as the most
common reason for
doing so.
Percentage of respondents
(multiple responses per respondent are possible)
OFRF 4th National Organic Farmers'
Survey Results
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OFRF 4th National Organic Farmers'
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Survey Results
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