Transcript Organic food, a marketing target or an.ppt

Organic food, target of
marketing or marketing a
target?
BY HANDELL LARCO
Organic Food Statistics
• 1–2% of total food sales worldwide,
developed and developing nations (Exporting).
• US $23 billion in 2002 to $40 billion in 2006
and US$70 billion by 2012.
• 31 million hectares certified, and 62 million
certified wild harvested areas.
• 17 to 20 % per year vs conventional food 2 to
3 % per year.
Identifying the product
Identifying the product
Target of marketing?
Target of marketing?
Marketing a target?
References
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http://en.wikipedia.org/wiki/Organic_food
http://www.ams.usda.gov/AMSv1.0/nop
http://www.fao.org/
The Global Market for Organic Food & D
rink. Organic Monitor. 2006.
http://www.organicmonitor.com/700240.htm. Retrieved on
2007-11-13.
• The Global Market for Organic Food & Drink. Organic Monitor.
2002. http://www.organicmonitor.com/700140.htm.
Retrieved on 2006-06-20