Transcript feaspresent
Thrill Tracker Feasibility Presentation CS 410 Blue Team Spring 2007 Presented by: Thomas Hager March 1, 2007 CS 410 Blue Group 1 Table of Contents Slide Organizational Chart Introduction Problem Statement Theme Park Data General Survey Question 1 General Survey Question 2 Project Goal Project Introduction RFID Information Technology Comparison Old Line Flow New Line Flow MFCD March 1, 2007 Page # 3 4-5 6 7-8 9-10 11-12 13 14-15 16 17 18 19 20 Slide Kiosk Flow Ride Access Flow Will Do Won’t do Through the Door Pros and Cons Risk Matrix Competition Matrix What’s In the Box Cost ROI Conclusion References CS 410 Blue Group Page # 21 22 23 24 25 26-27 28 29 30 31 32-33 34 35-36 2 March 1, 2007 CS 410 Blue Group 3 Patrons come to amusement parks looking for a thrill… March 1, 2007 CS 410 Blue Group 4 …but overcrowding and standing in line can be a real buzz kill. March 1, 2007 CS 410 Blue Group 5 The Problem Poor real-time data feedback of park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue. March 1, 2007 CS 410 Blue Group 6 There are over 40 major theme parks in the continental United States. Anheuser-Busch Theme Parks (Busch Gardens, Sea World, Adventure Island/Water County) Six Flag Theme Parks (18 different locations) Paramount Theme Parks (Kings Dominion) Universal Theme Parks Disney Theme Parks (Disney World, Disney Land) Busch Gardens Europe is our case study. March 1, 2007 CS 410 Blue Group 7 Major Attractions at Busch Gardens Europe (BGE) Riders per train Number of trains Duration Maximum capacity per hour 32 3 3:10 1820 riders per hour 36 3 2:15 1750 riders per hour 30 - 3:00 1400 riders per hour Loch Ness Monster - - 2:10 - Big Bad Wolf 28 3 3:00 - Alpengeist Apollo's Chariot Griffon* *NOTE: Information on this attraction is estimated, as it is still under construction. March 1, 2007 CS 410 Blue Group 8 General Survey We conducted a simple survey on 40 people that have been to a major theme park in the past 10 years. First Question - In visiting an amusement park, what has been the one element that has taken away from the overall experience? March 1, 2007 CS 410 Blue Group 9 Survey Results – Question 1 What People Disliked Most Ticket Price 10% Other 3% Crowd 18% Lines 69% Lines March 1, 2007 Crowd Ticket Price CS 410 Blue Group Other 10 General Survey Second Question - For a small fee, would you be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions? March 1, 2007 CS 410 Blue Group 11 Survey Results – Question 2 Would You Pay For Itinerary? No 28% Yes 72% Yes March 1, 2007 No CS 410 Blue Group 12 The Goal Our goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks. March 1, 2007 CS 410 Blue Group 13 Turn real-time data collection via RFID… …into satisfaction by offering an enhanced patron experience! March 1, 2007 CS 410 Blue Group 14 Make coming to your amusement park a real “thrill!” March 1, 2007 CS 410 Blue Group 15 What is RFID? RFID – Radio Frequency Identification There are two types of RFID: Active Passive The main difference is that active RFID has its own battery power source, where as passive RFID achieves its charge from radio waves. March 1, 2007 CS 410 Blue Group 16 Why RFID? March 1, 2007 CS 410 Blue Group 17 Old Flow March 1, 2007 CS 410 Blue Group 18 New Flow March 1, 2007 CS 410 Blue Group 19 Major Functional Components March 1, 2007 CS 410 Blue Group 20 Process Flow: Access Of Thrill Tracker Account Via Kiosk Patron Places RFID Pass Near Scanner Can The Pass Be Read ? No Display Error Is The Pass Valid ? Run The Account Setup Routine March 1, 2007 Store Account Data In Data Base No Is There An Associated Account ? CS 410 Blue Group No Yes Run The Account Access Routine Retrieve Account Data From Data Base 21 Process Flow: Ride Access Using Thrill Pass Patron Places RFID Pass Near Scanner Can The Pass Be Read ? No Red Error Light Yes Is The Pass Valid ? Yes Run The Account Access Routine March 1, 2007 Retrieve Account Data From Data Base No No Is The Ride And Time Correct ? Yes CS 410 Blue Group Run The Account Update Routine Update Account Data In Data Base Green Light Open Gate 22 What Thrill Tracker Will Do Provide real-time attraction data and statistics Create additional revenue for the park Allow patrons to customize a multiple ride itinerary Enhance patron tracking Provide information services through kiosks Provide additional means for targeted marketing Provide web-based preplanning solution March 1, 2007 CS 410 Blue Group 23 What Thrill Tracker Won’t Do Show real-time where every patron is anywhere in the park Ensure maximum efficiency of all attractions Eliminate lines at attractions Eliminate congestion throughout the park Allow patrons to schedule an unlimited number of attractions March 1, 2007 CS 410 Blue Group 24 Through The Door March 1, 2007 CS 410 Blue Group 25 Pros Accurate attraction data Attraction flow control Data analysis Asset management Better park experience for patrons Ease of use for patrons March 1, 2007 CS 410 Blue Group 26 Cons Cost Customer acceptance Potential hardware malfunction Potential network outage Equipment durability Technology longevity Potential for vandalism March 1, 2007 CS 410 Blue Group 27 Risks Probability and Impact Matrix March 1, 2007 CS 410 Blue Group 28 March 1, 2007 CS 410 Blue Group 29 What’s in the box? RFID passes RFID antennae gates RFID enabled kiosks RFID, Web, and Database servers Firewalls ThrillTracker application Installation and integration services March 1, 2007 CS 410 Blue Group 30 Estimated Cost Item Part Number Quantity RFID Antennae Gates EnvisionWare Renaissance RFID Passes Mifare 1K Application Servers Unit Cost Total Cost 120 $2,000.00 $240,000.00 200,000 $0.46 $92,000.00 Dell PowerEdge 2950 8 $3,195.00 $25,560.00 Firewalls Juniper Netscreen 25 2 $2,695.00 $5,390.00 RFID Kiosks Customized Slabb X2 60 $3,000.00 $180,000.00 Development Cost 1 $100,000.00 $100,000.00 Installation and Integration 1 $100,000.00 $100,000.00 Total $742,950.00 March 1, 2007 CS 410 Blue Group 31 Return On Investment Amortized cost $148,590.00 per year Cost per season day is $900.54 Only 180 passes required to break even If an average of 2000 passes are sold per day, realized profit is $1.5 million 1000% return on the initial investment March 1, 2007 CS 410 Blue Group 32 Return On Investment Continued The less time patrons spend in line…. More time to visit shops and concessions Better experience More likely to return Better distribution March 1, 2007 CS 410 Blue Group 33 Conclusion Let Thrill Tracker eliminate the tedium in your park and increase the thrill. March 1, 2007 CS 410 Blue Group 34 References http://www.safetzone.com/ http://en.wikipedia.org/wiki/RFID http://www.themeparkinsider.com/reviews/ http://en.wikipedia.org/wiki/Busch_Gardens_Europe http://www.rcdb.com/pd20.htm http://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospitalinventory-tracking-systems.asp http://www.tech-faq.com/rfid.shtml http://www.envisionware.com/gates http://www.dell.com/content/products/features.aspx/pedge_2950?c= us&cs=04&l=en&s=bsd http://www.smartcardworld.com/mifare1k.asp http://www.techdefenders.com/productcart/pc/viewPrd.asp?idcatego ry=8&idproduct=2047 March 1, 2007 CS 410 Blue Group 35 References cont. http://www.slabb.com/public/x2/overview.html http://www.microsoft.com/industry/hospitality/solutions/guesttechnolo giesarticle.mspx http://www.informationweek.com/story/showArticle.jhtml?articleID=4 7208448 http://www.safetzone.com/stz_product_reporting.htm http://www.allbusiness.com/technology/computer-hardware-radiofrequency/10661-1.html http://news.com.com/Theme+park+takes+visitors+to+RFIDland/2100-1006_3-5366509.html http://www.pdcorp.com/crowd-control/ http://www.mousepal.com/ http://www.sptimes.com/2004/12/15/Columns/Busch_Gardens_buck s_g.shtml March 1, 2007 CS 410 Blue Group 36 Questions? 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