Transcript The challenges of SMEs within the agro-food cluster (wine) in Canarias

STRATINC PROJECT:
INTERREG III C: WEST
“STRATEGIC INTELLIGENCE AND INNOVATIVES CLUSTERS”
West Zone
COCOM Meeting: 24-25 may 2004
Oslo
STRATINC PROJECT:INTERREG IIIC West Zone
CANARY ISLANDS:
 1 of 17 regions in Spain
 7.447 square kilometres and 7 islands
 Population of 1.85 millions
 10 millions de visitors/year
 248 inhabitants/square kilometres
TENERIFE:
 2.032 square kilometres
 800.000 inhabitants
 180.000 Hotel vacancies
GEOGRAPHICAL SITUATION
Tenerife is situated about 300 kilometres from
African continent and about 1.300 kilometres from
the European continental area. The surface is
2.034 square kilometres and it is one of the bigest
Canary Islands.
Tenerife is composed by thirtyone municipalities, nine of them
are part of Mancomunidad of
North Tenerife, which is situated
in that part of the island. The
localities which involves are:
Buenavista del Norte, Garachico,
El Tanque, Icod de los Vinos, Los
Realejos, Puerto de la Cruz, Santa
Úrsula, La Victoria and La Matanza
de Acentejo. On the other hand
the institution counts with the
collaboration of six other localities
from other part of the island .
GEOGRAPHICAL SITUATION
The association of municipalities
intervention area covers 337 square
kilometres and 129.078 inhabitants.
The Tenerife Island has a tourist
character. The good environmental
conditions and the rich cultural array
are
sufficient
reasons
for
a
traditional tourism demand and also
alternative. The natural means is very
rich
in
endemic
plants
and
autochthonous fauna. Protection
constitutes an indispensable line to
obtain a sustainable development.
THE INSTITUTION: MANNORTE
Since the constitution in 1993 of the
association
of
municipalities:
Mancomunidad of North Tenerife, this
institution has been taking care to cover
the existing needs in this zone of the island
which by its nature escape from
competences of each municipality.
The association work promoting collective initiatives that in a autonomous
way they would be very difficult to accomplish by each Town Hall.We are
an association with a clear idea: unite efforts to solve common problems
and to reduce costs at the time of carrying out works and services of
communal interest. It is indubitable that the foundation of this association
has created solidarity bonds between towns. We try to reinforce them
day-to-day and we work in order to obtain a sustainable progress for the
north of the island of Tenerife.
Prepared inputs (max 10
min) from project partners
on the challenges of SMEs
within their specific cluster
(based on interviews)
COMPOSITION OF THE LOCAL STEERING
COMMITTEE AND THE WORKING GROUPS
(17th of September 2003)
TRANSNACIONAL
STEERING COMMITTEE
Mr. Oswaldo Amaro Luis
President of MANNORTE
COCOM Members
Scientific
Board
LOCAL STEERING COMITÉ
President, 8 politicians (mayors,
officials,...), 1 local coordinator, and 2
leading local actors
WINE CLÚSTER 1
LOCAL WORKING GROUP
AT ENTERPRISE LEVEL
(Celler)
WINE CLÚSTER 2
LOCAL WORKING GROUP
AT SOCIAL LEVEL
(Viticulturist)
FINAL
BENEFICIARIES
FINAL
BENEFICIARIES
SYNERGIES
COCOM MEMBERS
(Right name, contacts)
Mr. Oswaldo Amaro Luis:
President of MANNORTE
Mr. José Vicente González Hernández
Manager of MANNORTE
Mr. Joan Báez.
Local Coordinator
LOCAL STEERING
COMMITTEE MEMBERS
President of Mannorte
8 politicians (mayors, officials,...),
1 local coordinator
2 leading local actors (Enterprise member
and social members)
1. TECNOLOGICAL DEVELOPMENT
2.-RESEARH AND DEVELOPMENT
3.-PROVIDER ADVISING
4.-TECHNICAL ADVISING
5.-NEW TECNOLOGY
6.- NEW MATERIALS
7.- RESEARCH ACTIONS
8.-ENTERPRISE COOPERATION
INTERVIEW GUIDE
and
QUESTIONNAIRE
9.- TOTAL QUALITY
10.-ENTERPRISE CATALOGUE
11.-SEMINARS-TRAINNING
12.-TELEMATIC NETWORK
13.-SECTORIAL INFORMATIONS
14.-FUTURES OPORTUNITIES
15.-ENTERPRISE NETWORK.
DON´T KNOW
LOW
HIGTH
INTERVIEWS
VERY HIGTH
QUESTIONRAIRE OF
SMES SURVEYS
PATIO REAL
S.A.T.
OROTAVA
VIÑAMONTE
VIÑATIGO
DENOMINATION OF
ORIGIN
YCODEN-DAUTE-ISORA
MONJE
PALMERA
BUTÉN
MOCANERO
DENOMINATION OF
ORIGEN TACORONTEACENTEJO
TAGOROR
EL RATIÑO
LOS ALTOS
S.A.T.
TAJINASTE
MOCÁN
GÜINES
CUESTIONNAIRES
FOR SMES SURVEYS
TREVIÑA
DENOMINATION OF ORIGIN
VALLE OROTAVA
1. TECNOLOGICAL DEVELOPMENT
2.-RESEARH AND
DEVELOPMENT
3.-PROVIDER ADVISING
4.-TECHNICAL ADVISING
5.-NEW TECNOLOGY
6.- NEW MATERIALS
7.- RESEARCH ACTIONS
8.-ENTERPRISE COOPERATION
9.- TOTAL QUALITY
10.-ENTERPRISE CATALOGUE
11.-SEMINARS-TRAINNING
12.-TELEMATIC NETWORK
13.-SECTORIAL INFORMATIONS
14.-FUTURES OPORTUNITIES
TOTAL
15.-ENTERPRISE NETWORK.
TOTAL
VERY HIGH
HIGH
VERY
LOW
DON´T KNOW
1
9
2
3
0
3
3
5
4
0
6
8
1
0
0
5
8
0
2
0
7
8
0
0
0
5
5
0
5
0
1
1
6
5
2
11
3
0
1
0
4
9
0
2
0
11
3
1
0
0
6
9
0
0
0
3
7
4
1
0
9
6
0
0
0
2
6
4
1
2
5
7
2
1
0
11
4
0
0
0
13
2
0
0
0
7
4
0
4
0
TOTAL
110
102
25
29
4
270
GENERAL CONCLUTIONS
1.- TECNOLOGICAL DEVELOPMENT
13.-SECTORIAL INFORMATIONS
P RIORITY: VERY HIGH
2.-RESEARCH AND DEVELOPMENT
9.-TOTAL QUALITY
7.-RESEARCH ACTIONS
4% 2%
5% 4%
13%
5.-NEW TECNOLOGY
8.-ENTERPRISE COOPERATION
6.-NEW PRODUCTS
5%
6%
11%
14.-FUTURE OPORTUNITIES
11.-SEMINARS-TRAINNING
10.-ENTERPRISE CATALOGUE
6%
6%
9%
12.-TELEMATIC NETWORK
4.-TECHNICAL ADVISING
3.-PROVIDERS ADVISING
15.-ENTERPRISE NETWORK
6%
7%
8%
8%
WINENET – A strategic
intelligence
pilot
Platform
for
wine,
designed
by
the
Consortium
“Mancomunidad
of
North Tenerife”.
Project description
The aim of the current
Project is to design a portal
offering users a wide range
of services.
The portal is conceived for the purpose of providing a
working tool to assist in handling information, making
it available in a rapid and intuitive manner. Hence, it is
intended to reach all net users regardless of their
experience in the field.
It is made up of two parts: one public - where all users
shall have unrestricted access - and another private with restricted access allowed only to users who have
a password and a priori authorisation.
Platform Contents:
1. Introduction
2. Presentation
3. The
Consortium
(Mancomunidad)
4. Communication
5. Regulations
6. Wine
7. Training
seminars
and
8. How to contact us
9. Control panel
Project technology
Given the scope and variety of the information
to be provided, we have opted for technology
that allows a Web page as straightforward as
possible, with speedy access to information,
and maximum compatibility with currently
existing Internet browse tools and search
engines.
Hence, we opted for design of web pages
directly in HTML format for contents that will
remain unchanged, such as: contact details,
descriptions of consortium boroughs, etc.
HTML allows downloading pages more rapidly
using current browsing tools and Web search
engines.
For contents that will require updating, the
language to be used is PHP together with the
MySQL database manager, for storage of Portal
information. This configuration provides added
speed and improved search capability
Macromedia Flash technology will be applied
for creating the animations featuring in the
introduction and to render the Portal more
attractive.
Summary of the proposal:
1. Design and construction of
a Portal in two language
versions
(Spanish
and
English).
2. Storage space:
3. Communication
4. Updating of documentaries,
articles, databases, servers,
Forums and mailing list.
1) Design and construction of a Portal in
two language versions (Spanish and
English). Most noteworthy features are:
•Graphic design of the Portal’s image.
•Producing pages following the guidelines
approved in the design phase.
•Implementation of the entire database
structure using MySQL.
•Development of the following items using
PHP:
Control Panel.
Questionnaires.
Pages showing information.
Pages to search for information.
Overall management of news items.
2. Storage space .
•
Web space for storage
(500 MB)
•
FTP accounts.
•
500 e-mail addresses.
•
Three
databases.
•
One Forum.
•
One mailing list.
•
6
GB
of
monthly
transfer capacity.
MySQL
3. Communication.
Releasing ten news
items per month,
including
photography,
and
production of new
items.
4.Updating
of
documentaries,
articles,
databases,
servers, Forums and
mailing list.
Actions
regarding
promotion
and
outreach related to the
STRATINC
project’s
strategic
intelligence
Platform.
1) Brief Description:
Below is outlined the
tasks of design, layout,
printing
and
distribution of the
magazine,
which
together
with
the
portal, will serve to
raise
public
awareness on this
initiative
2) Characteristics and format:
The magazine will be 200 x 240
mm in size (folded), with a total
of eight pages, including cover
and back page, printed in colour
(CMYK), or using four colours
at most, on 170 gram shinny
coated paper.
3) Design and lay-out: :
The concept of the magazine
stems from the idea of
adapting the Portal’s image
to the printed publication,
and
to
adjust
the
publication’s
format
as
described above.
It will
contain
the
information
provided by the Consortium.
4) Printing-distribution:
3000 copies will be printed
every three months for each
issue of the magazine.
Of
those, 500 will be distributed
via a mailing list that includes
all
the
postal
addresses
supplied by the Consortium, for
recipients within Spain.
The
remainder
(2500)
will
be
delivered to the Consortium.
www.mannorte.es
Thanks for your attention!