Transcript A Web-Based Approach to Surveying Potential Users of Intermodal Transportation Services from the Port of Green Bay

• Focus Group Interviews
– Pretest of on-line survey
– Early focus group interviews revealed
• very different shipping needs
– With international shipments, some have extensive experience
– Many do not make use of maritime transportation
• Very different level of logistics knowledge
– Some schedule shipments directly
» Precise information about supply chain
– Most make use of freight brokers
» Little knowledge of supply chain
– Moved to in-depth interviews with companies that
have more extensive experience
• Focus Group Interviews
– majority indicated a high interest in shipping via
waterway from the Green Bay area Port.
– major concern was what would be the actual cost
of this alternative
– majority indicated that the issue of seasonality
would NOT be a factor for their needs.
– Some respondents indicated a preference for
shipping out of the Green Bay area Port versus the
ports they presently use.
– stated a desire to support Wisconsin commerce
even if at a somewhat higher cost.
• Focus Group Interviews
– Oversize cargo
• Transport by truck to Port of Houston
– Green Bay > Port of Houston 1300 miles
• Capture in Port of Green Bay
• Cost savings $750,000 per shipment
– Small Engine Manufacture
• Outbound shipments: completed equipment
• Inbound shipments: parts
• Current transport by truck to Port of Houston
– Green Bay > Port of Houston 1300 miles
• Capture in Port of Green Bay
Thinking outside the circle… A web survey of companies
• Substitution in supply chain
– Glycerol (byproduct of biodiesel production
• Current transport by truck from production facility to
Port of Houston
– Rochester > Port of Houston 1164 miles
• Capture in Port of Green Bay
– Rochester > Port of Green Bay 268 miles
• Reduction of approx. 900 miles (80 percent)
• Substitution in supply chain
– Oversize Cargo to / from Edmonton
• Current transport by truck to Port of Houston / Baltimore
– Edmonton > Port of Houston 2300 miles
– Edmonton > Port of Baltimore 2340 miles
• Capture in Port of Green Bay
– Edmonton > Port of Green Bay 1500 miles
– Reduction of approx. 800 miles (35 percent)