Transcript Reaching Ag Lenders is a Gateway to Serve the Risk Management Needs of Farmers

Reaching Ag Lenders is a Gateway
to Serve the Risk Management
Needs of Farmers
EMPOWERMENT THROUGH EDUCATION
W. Bruce Clevenger – Assistant Professor & Extension Educator
Chris L. Bruynis – Assistant Professor & Extension Educator
Barry Ward – Leader, Production Business Management
Rory Lewandowski – Extension Educator
Session Objectives
• Provide historical overview on Ohio Ag
Lenders Schools
• Discuss program development process
and topic identification.
• Provide impact of the 2012 schools in
Ohio
Industry Dynamics
• Increasing size and scope of Ohio’s
commercial farms
– Changes the way they look for knowledge
– They all work with an agricultural lender
• Decreased number of farm
management Extension educators
– Changes the way we can deliver
educational programs
– Educating the professional working with
the farmer is one approach
School History
• OSU Ag Lender School has 25 year
history in some parts of the state
• Tried to expanded the school to 4
locations in 2012 (only 3 were held)
– 2 locations in 2010 & 2011
– Try to set regionally so no geographic
competition
– Also look for areas with banking industry
and local OSU Extension support
Topic Identification
• Host Educators schedule visits with
lenders in late summer to discuss farm
industry and explore topic ideas
• College of Food, Agricultural, and
Environmental Sciences faculty and Ohio
Ag Manager Team members are
solicited for topic ideas
Program Format
• One day program
– 9:30 am – 3:00 pm
• Five to six topics
– Mix of applied and academic topics
– Topics vary by site based on local
identified priorities.
– Provide copies of all presentations with
support material for future reference
– Meal on site to allow for informal
discussion.
Target Audience
• Agricultural loan officers
– Primary audience
• Bank leadership
– President
– Bank officers
– Board members
Program Promotion
• Cooperation from local Educator to
make contact with private banking
institutions extending invitation
• Mass mailing from program organizers
to past participants
• Leadership of Farm Credit and Ag Credit
systems have been long time supporters
Attendance
• 97 agricultural lenders attended the
OSU Extension Ag Lender Seminars
• Two-thirds of the attending lenders
were repeat participants
Percentage
First timer attending
32%
2-9 times attending
41%
10+ times attending
27%
Topics Offered – Risk Addressed
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Farm Transition Planning - human resource
Future Fertility Resource Needs - production
Many People/Less Poverty - marketing
New Dairy Technologies - production
Ohio Energy Development - marketing
Ohio Farm Business Summary - financial
Ohio Livestock Care Standards - legal
Recovery from Drought - production
Returns to Farm Drainage - financial
Program Evaluation
• Six Point Likert Scale
Pre Topic
Post
Gain
2.62 New Dairy Technologies (Wooster)
4.52
1.90
3.20 Returns to Farm Drainage (Ottawa)
4.90
1.70
2.77 Many People/Less Poverty (All)
4.17
1.40
2.98 Future Fertility Resource Needs (All)
4.27
1.29
3.72 Farm Transition Planning (All)
5.00
1.28
2.33 Ohio Energy Development (Chillicothe)
3.58
1.25
3.70 Recovery from Drought-Profit 2013 (All)
4.80
1.10
3.50 Ohio Livestock Care Standards (Chillicothe)
4.58
1.08
3.10 Ohio Farm Business Summary (Wooster)
4.17
1.07
Lender’s Use of Knowledge
• Directly = speak with customers as
it relates to their farming operation
• Indirectly = use information to
review customer portfolios
• Background = professional
development and industry
awareness
Lender’s Reported Intentions
9,500 Potential Farmers Reached
Additional Opportunities
• Ohio Ag Lenders School presenters were
invited to speak on these topics at
private bank’s customer appreciation
events further increasing the reach and
impact of the program
• Programs developed for the Ohio Ag
Lenders Schools were used in many
venues including webinars directly to
farmers following the school.
Questions?
Contacts
• Bruce Clevenger
– [email protected]
– 419-782-4771 – office
• Chris Bruynis
– [email protected]
– 740-702-3200 - office