Transcript Tracing Outcomes from the Project

Tracing Outcomes from 7Up4
Peter D’Souza
Growth Team
Department for International Development
1 Palace Street, London SW1E 5HE
Abercrombie House, Eaglesham Road, East Kilbride, Glasgow G75 8EA
The Results Chain
Impact
Greater and fairer competition
Outcomes
Competition law revised
Outputs
Media campaign on benefits of competition
Process
Training provided to competition advocates
Inputs
Funding & staffing
Page 1
Why Measuring Outcomes &
Impacts are Important
• Outcomes and impacts are what matters
• Nurturing a constituency for CLP depends
on visible impacts
• Outputs are a means to this end
• Constitutes a target to focus and guide
work
• Demonstrates the project is working
• Powerful advocacy tool
• Funders need to see getting value for
money
Page 2
Tracing the outcomes of the
project
• Identify what has changed – start at the
outcome level
• E.g. new legislation passed
• Better funding for competition agencies
• More articles on competition issues in
press
• Identify whether project outputs directly
contributed to achieving these outcomes
• E.g training of journalists that went on to
competition articles
• NRGs input into the new legislation
Page 3
Tracing the outcomes of the
project (cont…)
• Demonstrate the link
• E.g. Public/written statement by CA that
lobbying by NRG that influenced decision
to open an investigation
Page 4
Tracing the impacts of the
project
• More difficult since impacts might take
years to materialise
• E.g. Better quality work at CA due to
better skilled staff
• Linked to a Gambian university offering a
new competition policy degree – though
takes years to complete degree
• Quantify benefits of impact where
possible
Page 5
Feasibility of showing
outcomes and impacts
• Much of 7Up’s work enhances a
general culture of competition – not
outcome specific
• Attribution
• Even where clear line of sight, 7Up just
one of several contributing factors
• When have a quantified impact, make a
sensible assumption of the % to attribute
to 7Up (arbitrary)
Page 6
Feasibility of showing
outcomes and impacts (cont…)
• Quantification is difficult
• Accept doing so is inexact
• Be conservative in assumptions and clear
in stating them
• Togo mobile phone example
Page 7