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科
英
報
告
化材一甲 第六小組
組員及工作分配:
吳昱叡 → PDF、Word製作
翁聿倫 → 翻譯部分
黃致維 → 飾演一角色
陳凱傑 → 飾演一角色
沈健生 → 飾演一角色
郭昭宏 → 旁白
指導老師：黃永慈 老師
6. Brainstorming
腦力激盪
An important campaign
一個重要的活動
Narrator: Impact Advertising Firm is known for
creating innovative, entertaining, and effective
advertising campaigns. Mary, Jones, the
advertising firm's director, has called a meeting
to discuss an important new contract.
旁白：英配克特廣告公司的是以創造創新的、娛樂的和有
效率的廣告活動為有名的。廣告公司的協理，瑪莉、瓊斯，
正在召開一個會議討論一個重要的新合約。
Mary: OK, everyone. I have some good news
and some even better news.
瑪莉：好的，大家。我有一些好消息甚至一些更
好的消息。
Peter: All right! Tell us the good news
first.
彼得：好吧！首先告訴我們好消息。
Mary: Famous Fried Chicken has decided to
sign a contract with us for all its
advertising.
瑪莉：菲瑪斯炸雞已經決定和我們簽屬它的整個
廣告合約。
Susan: That's great! Famous Fried Chicken
is one of the biggest chains in the
country
蘇珊：太棒了！這菲瑪斯炸雞是全國最大的連鎖
之一。
Mary: And now it's one of our biggest
clients. We have to do a good job.
瑪莉：而且現在他是我們的最大的客戶之一，我
們必須好好完成這個工作。
Susan: Of course. You can count on us.
蘇珊：當然！你可以指望我們。
Peter: Right! And there's even better news?
彼得：對啊！甚至還有更好的消息?
Mary: The better news is that we have to
present our ad campaign to the president of
Famous Fried Chicken -- in two days!
瑪莉：更好的消息是在這兩天內我們必須一個廣告
活動給菲瑪斯炸雞的總裁。
Susan: But that means we only have fortyeight hours to come up with a great ad
campaign.
蘇珊：這意味著我們只剩四十八個小時的時間想出
一個很好的廣告活動。
Peter: Yeah! That's better news?!
彼得：呀！這是更好的消息?!
Mary: Yep! I believe that people work best
under pressure. And the pressure is
certainly on us now.
瑪莉：沒錯！我相信人們在壓力下會有最佳的工
作狀態。而且現在壓力正在我們的身上。
Susan: What would you like us to do?
蘇珊：妳想要我們做什麼？
Mary: Do some research on your own and
think up some ideas for the ad campaign.
We'll have a brainstorming session
tomorrow at seven a.m. -- sharp! Dazzle me,
people!
瑪莉：你們自行做一些研究並且為廣告活動想出
一些點子吧。我們明天在早上七點整將有一個集
思廣益的會議。讓我驚奇吧，大家！
Peter: Dazzle her at seven a.m.? I'll be
happy to make it to the meeting on time!
彼得：在早上七點使她驚奇嗎？我能準時抵達會
議就很開心了！
Brainstorming ideas
集思廣義的想法
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
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Narrator: The next day, the team meets to
brainstorm ideas for the Famous Fried Chicken
ad campaign.
旁白：第二天，團隊為了菲瑪斯炸雞的廣告活動會見
集思廣義的想法。
Mary: I'm glad to see everyone is here -- and
on time. Let's get started! Susan, toss out
some of your ideas.
瑪莉：我很開心且能準時看到大家都在這裡，讓我們
開始吧！蘇珊，說出一些您的想法。
Susan: Well, I'm not sure...
蘇珊：好吧，我不確定……。
Mary: Come on Susan, we're brainstorming. No
ideas are bad.
瑪莉：蘇珊別這樣，讓我們動動頭腦吧。全部的想
法皆有它們的好處。
Susan: OK, I did do some research and found
out that the chicken at Famous Fried Chicken
has fewer calories than its competitors'. And
it's cheaper, too.
蘇珊：好吧，我做了些研究並發現菲瑪斯炸雞熱量
比它的競爭對手們的還少。而且也更加的便宜。
Mary: So Famous Fried Chicken's chicken is
healthier, and it's a good value. Let me
write these ideas on the whiteboard...
瑪莉：所以菲瑪斯炸雞的雞是比較健康的，還有
一個良好的價格。讓我在白板上寫下這些主
意……。
Peter: Fried chicken is healthy? That's
like saying rice cakes are delicious!
彼得：炸雞是健康的嗎？這就像說米脆餅都好吃！
(Later)
（稍晚）
Peter: What about this idea? It's kind of
crazy, but all ideas are good, right?
彼得：這個想法如何？它有點瘋狂，但所有的想法
是好的，不是嗎？
Mary: Right. What's your idea, Peter?
瑪莉：是的。你的想法是什麼，彼得？
Peter: Well, some people shy away from eating
fried chicken because it's high in calories.
They think eating it is a health risk.
彼得：那麼，有些人不敢吃炸雞是因為它的熱量高。
他們認為吃炸雞對於健康是一種風險。
Mary: That's true. Go on.
瑪莉：這是真的。繼續吧。
Peter: (Excited) So we can appeal to risk
takers! People who like living on the edge
will love eating Famous Fried Chicken!
"Don't be chicken! Take a bite of Famous
Fried Chicken!"
彼得：（激動）因此我們可以使冒險者感興趣！
喜歡活在有風險的人將愛吃菲瑪斯炸雞！「別這
麼膽小！去咬一口菲瑪斯炸雞吧！」
Mary: Um... interesting. Health concerns
is important, but that's a bit off course.
瑪莉：嗯…，有趣。健康關懷是非常重要的，可
是那個做法偏離主題了。
Susan: (Whispering) We're trying to get
people excited about eating fried chicken,
not to make it seem risky.
蘇珊：（竊竊私語）我們正試著使人們感到吃炸
雞而興奮，而不是使它覺得好像很冒險的。
Finalizing ideas
敲定主義
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Narrator: It is late in the day and the
brainstorming meeting is almost over.
旁白：傍晚了而且集思廣義會議差不多結束了。
Mary: OK, there have been a lot of great
ideas, but we need to narrow down the
options.
瑪莉：好的，已經有很多的棒點子了，但是我
們需要縮小選擇範圍。
Peter: Well, option one has to be the
happy chicken animations using the awardwinning illustrator -- Yoshiko Ono.
彼得：那麼，方案一必須是使用獲獎的畫家歡子
小野的快樂雞動畫。
Susan: But the cost of that ad campaign
would be too high.
蘇珊：但是那個廣告活動的成本可能會太高。
Peter: Well, what do you suggest, Susan?
彼得：嗯，蘇珊，你有什麼建議嗎？
Susan: I say we concentrate on the
health benefits of eating Famous Fried
Chicken.
Healthy eating is popular these days.
蘇珊：我說我們要專注於吃菲瑪斯炸雞的健
康議題。最近健康的飲食是普及的。
Peter: Or maybe it‘s just a fad that
will blow over.
彼得：或許它只是個將要退潮的流行。
Susan: Do you have any data to back that up?
According to an article in Advertising
and Demographics magazine, healthy fast
food is a growing trend.
蘇珊：你有任何數據可以支持那個嗎？根據「廣
告與人口統計學」雜誌中的一篇文章，健康的速
食是一個日益增長的趨勢。
Mary: Hold on. I just had a great idea.
瑪莉：等一下。我有一個很好的點子。
Peter: What is it?
彼得：是什麼？
Mary: How about an ad campaign that uses
this slogan, "Famous Fried Chicken -Healthy Chicken for Healthy People."
瑪莉：廣告活動使用這個口號怎麼樣：「健康
的菲瑪斯炸雞給健康的人。」
Susan: Hmm... "We make sure the chicken
we serve is safe and healthy, because we
care about your health."
蘇珊：嗯…，「我們確認我們所提供的雞支是
安全又健康的，因為我們關心您的健康。」
Mary: By focusing on the most recent
customer tendencies, we can help Famous
Fried Chicken stay one step ahead of its
competitions.
瑪莉：藉由專注於最近的客戶傾向，我們可以幫
助菲瑪斯炸雞比它的競爭者更搶先一步。
Peter: Sounds like a good approach.
彼得：聽起來是個好的方法。
Susan: That's why she's the boss!
蘇珊：這就是為什麼她是老闆的原因！