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Brainstorming
集思廣益
第六組
•張荃淳 (演員 Peter)+(翻譯)
•程芊睿(文書) +(翻譯)
•黃詩雯(文書) +(翻譯)
•賴靜荷(演員 Susan) +(翻譯)
•吳宛臻(演員 Mary) +(翻譯)
•林代恩(演員 旁白) +(翻譯)
An important campaign
一個重要的活動
Narrator: Impact Advertising Firm is known for creating innovative,
entertaining, and effective advertising campaigns. Mary Jones, the
advertising firm’s director, has called a meeting to discuss an
important new contract.
旁白：Impact Advertising Firm以創造創新、娛樂性和有效
的廣告活動著名。Mary Jones是廣告公司的主管，他召開會議
討論一個重要的新合約。
Mary: OK, everyone. I have some good news and some even better
news.
瑪莉：好的，大家。我有一些好消息和一些更好的消息
Peter: All right! Tell us the good news first.
彼得：好！先告訴我們好消息吧！
Mary: Famous Fried Chicken has decided to sign a contract with us
for all its advertising.
瑪莉：Famous Fried Chicken決定要和我們簽下它全部的廣告
合約
Susan: That’s great! Famous Fried Chicken is one of the biggest
chains in the country.
蘇珊：那真是太好了！Famous Fried Chicken是國內最大的連
鎖店之一
Mary: And now it’s one of our biggest clients. We have to do a good
job.
瑪莉：然而現在也是我們最大的客戶之一。我們必須做好這份
工作。
Susan: Of course. You can count on us.
蘇珊：當然。你可以信任我們。
Peter: Right! And there’s even better news?
彼得：好！那更好得消息是？
Mary: The better news is that we have to present our ad campaign
to the president of Famous Fried Chicken – in two days!
瑪莉：更好得消息是我們必須在兩天後向Famous Fried
Chicken的總裁報告我們的廣告活動。
Susan: But that means we only have forty-eight hours to come up
with a great ad campaign.
蘇珊：但是那代表我們只有四十八小時可以想出好的廣告活
動。
Peter: Yeah! That’s better news?!
彼得：是的！但那真的是好消息嗎？
Mary: Yep! I believe that people work best under pressure. And the
pressure is certainly on us now.
瑪莉：是！我相信人們在有壓力下的工作會表現很好。然而現
在壓力顯然在我們身上。
Susan: What would you like us to do?
蘇珊：你想要我們怎麼做？
Mary: Do some research on your own and think up some ideas for
the ad campaign. We’ll have a brainstorming session tomorrow
at seven a.m. – sharp! Dazzle me, people!
瑪莉：你們自己做研究然後對這個廣告活動設計一些想法。我
們明天上午七點整將有一個集思廣益的會議──讓我覺得驚
奇，各位！
Peter: Dazzle her at seven a.m.? I’ll be happy to make it to the
meeting on time!
彼得：讓她在上午七點驚訝？我能準時在七點開會議我就很高
興了！
Brainstorming ideas
集思廣益
Narrator: The next day, the team meets to brainstorm ideas for the
Famous Fried Chicken ad campaign.
旁白：隔天，工作團隊見面討論Famous Fried Chicken廣告活
動的想法。
Mary: I’m glad to see everyone is here – and on time. Let’s get
started! Susan, toss out some of your ideas.
瑪莉：我很高興在這裡看到各位而且準時地。讓我們開始吧！
蘇珊，提供一些你的想法
Susan: Well, I’m not sure…
蘇珊：好吧，但我不確定…
Mary: Come on Susan, we’re brainstorming. No ideas are bad.
瑪莉：快點蘇珊，我們正在討論。沒有任何一個提出想法是不
好的。
Susan: OK, I did do some research and found out that the chicken
at Famous Fried Chicken has fewer calories than its
competitors’. And it’s cheaper, too.
蘇珊：好的，我做了研究發現這家Famous Fried Chicken的炸
雞和其他競爭對手比較起來有比較少的卡路里。而且他也
比較便宜。
Mary: So Famous Fried Chicken’s chicken is healthier, and it’s a
good value. Let me write these ideas on the whiteboard…
瑪莉：所以Famous Fried Chicken的炸雞比較健康，而且它有
好得價值。讓我們把這些想法寫在白板上…
Peter: Fried chicken is healthy? That’s like saying rice cakes are
delicious!
彼得：炸雞是健康的嗎？那好像是在說成米脆餅是可口的一
樣！
(Later)
(不久)
Peter: What about this idea? It’s kind of crazy, but all ideas are
good, right?
彼得：這個想法怎麼樣？它是有點瘋狂，但是所有的想法都
是好得，是嗎？
Mary: Right. What’s your idea, Peter?
瑪莉：當然。你的想法是什麼呢，彼得？
Peter: Well, some people shy away from eating friend chicken
because it’s high in calories. They think eating it is a health
risk.
彼得：好的。一些人們避免吃炸雞是因為它的卡路里很高。
他們認為吃它對身體健康有危害。
Mary: That’s true. Go on.
瑪莉：這是對的。繼續。
Peter: (Excited) So we can appeal to risk takers! People who like
living on the edge will love eating Famous Fried Chicken!
“Don’t be chicken! Take a bite of Famous Fried Chicken!”
彼得：(激動的)所以我們可以吸引喜歡刺激的人！那些喜歡
刺激的人會愛吃Famous Fried Chicken！別那麼膽怯！嘗
試吃一口Famous Fried Chicken！
Mary: Um… interesting. Addressing health concerns is
important, but that’s a bit off course.
瑪莉：嗯…滿有趣的。提出對健康的關心是重要的，但是我
們偏離主題
Susan: (whispering) We’re trying to get people excited about
eating fried chicken, not to make it seem risky.
蘇珊：(竊竊私語)我們可以試試看使人們對吃炸雞感到有興
趣，而不是使他吃起來戰戰兢兢的。
Finalizing ideas
總結想法
Narrator: It is late in the day and the brainstorming meeting is
almost over.
旁白：時候不早了而且討論會幾乎快要結束了。
Mary: OK, there have been a lot of great ideas, but we need to
narrow down the options.
瑪莉：好的，我們有了很多的好想法，但是我們必須篩檢這
些選項。
Peter: Well, option one has to be the happy chicken animations
using the award-winning illustrator – Yoshiko Ono.
彼得：好得，其中一個選項是使用常獲獎的插畫師Yoshiko
Ono所畫的快樂的雞漫畫。
Susan: But the cost of that ad campaign would be too high.
蘇珊：但是廣告的成本可能會很高。
彼得：好吧，那你有什麼意見呢，蘇珊？
Peter: Well, what do you suggest, Susan?
Susan: I say we concentrate on the health benefits of eating
Famous Fried Chicken. Healthy eating is popular these days.
蘇珊：我想我們得把目標集中於吃Famous Fried Chicken是健
康的。如今健康飲食是最受重視的。
Peter: Or maybe it’s just a fad that will blow over.
彼得：或許它只是一個隨時會平息的熱潮而已。
Susan: Do you have any data to back that up? According to an
article in Advertising and Demographics magazine, healthy
fast food is a growing trend.
蘇珊：你有任何資料來支持這個說法嗎？根據廣告與人口統
計雜誌的這一篇指出，健康速食已經變成趨勢了。
Mary: Hold on. I just had a great idea.
瑪莉：等一下。我有一個好的主意。
Peter: What is it?
彼得：是什麼？
Mary: How about an ad campaign that uses this slogan, “Famous Fried
Chicken – Healthy Chicken for Healthy People.”
瑪莉：關於廣告的標語就用“Famous Fried Chicken－提供健康的
雞肉給健康的人”如何？
Susan: Hmm… “We make sure the chicken we serve is safe and healthy,
because we care about your health.”
蘇珊：噢…“我們確認我們提供的雞肉是安全及健康的，因為我
們關心您的健康。”
Mary: By focusing on the most recent customer tendencies, we can
help Famous Chicken stay one step ahead of its competition.
瑪莉：憑著把焦點放在最近消費者的消費趨勢，我們可以幫助
Famous Fried Chicken站穩在消費競爭的前端。
Peter: Sounds like a good approach.
彼得：聽起來是個好方法。
Susan: That’s why she’s the boss!
蘇珊：那就是為什麼她是上司。