下載/瀏覽

Download Report

Transcript 下載/瀏覽

Starbucks legend
Starbucks established in 1971 in the American Seattle's Parker
market. But its naming is by Man. Plum Vyell in book work's
name of (Starbuck) first mate names in "Bai Jingji". That calm
loves first mate history tower Barke who drinks the coffee, this
name lets the person company think of the marine adventurous
story, also lets the human recall the earlier coffee merchant to
go all over each region to seek for the coffee the tradition.
Commodity synopsis
We have surpass 30 kind of syntheses and the list coffee beans,
the hand-planted concentration mix drinks, the TAZO tea, a series of
canned star ice happy drinks, a series of exclusive Starbucks coffee
machinery equipment, the coffee bean swell machine with rub the
bean machine, the new roasting cakes and pastries, a series of ice
cream, a series of chocolate, the sandwich, the salad, coffee Ma
Kebei and the thing, music phonograph record and various types
present
Coffee geography
Everyone claims to have the world’s best coffee! But not often are the
words “exotic, rare and exquisite” used to describe that coffee. For Starbucks
to append all three words, the coffee must be really special.
• Latin America
From has the very balanced flavor develop ment in Latin America’s coffee
been. Usually the cocoa special.
• Africa/Arabia
picking the varied styles,therefore many rare precious coffee beans come
from now on the area.
• Asia/Pacific
this area’s coffee bean, has the graceful depth,the density is saturated ,the
feeling in the mouth is smooth , the acidity is low, receives the customer to
like very much.
Black apron
In order to give Starbucks retail sales partner highest
encouragement and the honor, unified Starbucks to conduct a
time high-quality goods coffee ambassador from March, 2003 to
select every year, lets the retail sales partner strive for to belong
to the Starbucks Coffee highest honor.
What”the black apron”represents in Starbucks is acrowd of
coffee knowledge expert , the coffee cures the expert and the
coffee master’s status. The black apron coffee bean series is
coffee gives these coffee expert highly glorious and shares for
each affection coffee enjoys the family.
in 2010 wins a prize
Has the honor to receive "Several Times" the magazine “the
green brand big investigation” dining service category first.
Has the honor to receive the
Cheers magazine investigation
evaluation “the new generation
most to yearn for that the
enterprise” third, and sets the
record of over the years service
industry for the first time to
enter the first three good results.
Coffee tasting
•
•
•
•
•
Drinking water:
Before tasting the coffee, is first clean in the oral cavity and the taste bud
the unnecessary flavor.
Step2 Smelling a fragrance:
The nose can actually divide makes several thousand kind of flavors, before
you drink the coffee, smells its fragrance first, and is trying what kind of
flavor is similar in the brain and the memory.
Step3 Sipping:
When you drink the coffee, most importantly sips. When you sip the
coffee, the coffee will then spread on yours tongue.
Step4 Feeling:
Feels the tip of tongue and tongue's both sides whether to feel the coffee
the flavor. The tip of tongue governs the sweet taste; The tongue side
governs the sour odor, the salt taste; After the tongue, the root governs the
bitter taste.
Step5 Share:
Had experienced the experience with oneself, divides into - the fragrance,
the acidity, the density, the flavor four parts the flavor to describe, lets
because of this process each time drink the coffee becomes has the
pleasure very much
Step1