CampbellAlpha-Alison`s Coffee Shop Dilemna
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Transcript CampbellAlpha-Alison`s Coffee Shop Dilemna
ALISON’S COFFEE SHOP
DILEMMA
Team #1
Agenda
Problem Statement
Analysis
Entrepreneur Capabilities
Alternatives
Decision Criteria
Recommendation
Implementation
Problem Statement
Should Alison leave her stable at Cameco, in order
to open a new coffee shop in Martinsville,
Saskatchewan?
Internal Analysis
Weaknesses
16 % of people consume coffee at an eatery
-citizens work in Saskatoon
Strengths
-Martensville above average: 67% drink coffee daily
-specialty coffee market is growing
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External Analysis
Threat
-Tim Horton’s & Co-op
-Tim Horton’s expansion
-lower prices
Opportunity
-prime location
-growing population
-high average income in Martensville
Entrepreneur Capabilities
Passion+Ambition
Consumer herself
Locality
Good relationships w/managers
Financial Stability
Good work experience in various sectors (coffee
and marketing background)
Alternatives
Status quo/Stay with Cameco
Open Moka Coffee in Martensville
Partner with local book/giftshop to promote her
coffee shop
Alternative 1: Status Quo/Cameco
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Pro:
Financially stable
Experienced in the field
Con:
No passion
Ambition to start own business
Alternative 2: Moka Coffee Bar
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Pro:
Established brand
Prosperous Industry
Closer location for customers to pick up coffee
Con:
Franchise, not total ownership
Alternative 3: Local partnership
Con:
- Not immediate results
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Pro:
Prosperous Industry
Profitable in long run
Above Average Income
Personal satisfaction
Benefits other local businesses
Less financial risk
Decision Criteria
Entrepeneur Satisfaction
Customer Satisfaction that will be achieved from
product
Profitability resulting from sales
Organisation’s culture’s
Location+Demographics
Recommendation
-Alternative 3:
Partner with Local Coffee Shop
-Reason:
Best fit based on Decision Criteria
Implementation 1 Year Plan
6 months- remain with Cameco
- while advertising business & starting up
Employ family members
After 6 months
- increase prices
-start hiring outside of family
Question Period