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By: Elianti (m977z240) Octawati Boentaran( Advisor: Prof. Ta-Chung Chu Tight competition between companies, the way to be survived is Innovation. Innovation creates a new product that can differentiate company with their competitor. There are so many factors to be determined when company wants to launch their new product; one of the crucial factors is price. When company uses the wrong pricing strategy in setting the product price, it can lead company into loss or even bankruptcy. Choosing the best pricing strategy is not that easy, so many factors should be considered. That’s why company usually uses consulting firm service to help company in choosing the best pricing strategy in setting the price for their new product. Now days, there are many consulting firms that provide that kind of service and it makes company difficult to choose the best consultant firm to help them in solving their problem. Choosing the best consulting firm is not just because the consulting firm has a good reputation but so many criteria that should be considered by company as well. When company wants to launch a new product, price is always become the most difficult thing to be decided. Company has to choose the best pricing strategy otherwise if not, it could company into problem, such as decrease in sales even bankruptcy. This decision becomes more difficult because many factors should be considered. To cope with this problem, company uses consulting firm service. Consulting firm will help them in choosing the best strategy price. Now days there are so many consulting firms with good reputable. Consulting activity is essentially based on the capacity of specialized companies with highly qualified staff to solve their clients’ business problems. They are occasionally asked to carry out specific missions inside the firm in order to advise decision makers involved in a complex business environment (Creplet, et al, 2001) They provide service in helping their client which is company in solving their problems. For sure, company would like to use consulting firm which is has a good reputation, low cost, and so on. The problem is there are many consulting firm have that criteria. Then, it makes company hard to choose which company firm that the best and suit for them in helping them to solve their problem. Consulting, like love or leadership, is a general latch for variety of leaderships. Many manager has felt unsatisfied by using consultants’ service because of inadequate results, high costs, inappropriate ethics, lack of client readiness, and minimum contribution to problem solving – all of these just can lead to the poor selection of consultant. In many situations, sometimes management will choose consulting firm based on their subjective view. In fact, there are quantitative and qualitative criteria that should be considered when firm choose the best consulting firm that suitable with their purpose. Thereby dealing qualitatively with imprecision in the expression of the importance of each criterion, some multi-criteria methods based on fuzzy relations are used (Gungor, et al, 2008) To establish a fuzzy multi-criteria decision making (MCDM) approach to choose the best consulting firm. To develop a fuzzy preference relation procedure to easily compute ranking values of the alternatives. To conduct a numerical example, this can show the computational procedure and the feasibility of the proposed model.