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Topic 2
Case study
analysis
What is a case ?
• A case can be an individual (one
person or thing); such as a school or
a factory (company)).
• it can be a group; such as a family ,
or a class, or an office.
What is a case study?
• A case study is one which investigate
(discover: find out what happened) to
answer specific (refer to the problem)
research questions and which seeks (find
out) a range( a number of different things)
of different kinds of evidence (is
everything you see, experience, read or
are told that causes you to believe that
something is true or has really happened).
What is a case study?
The use of many sources of evidence,
each with its strengths and
weaknesses, is a key of case study
research.
In general, case studies are preferred
(like) strategy (planning) when “how”
or “why” questions are posed and
more focus on the real-life situation .
Role play
• The aim is case study analysis is
usually to pretend that you are a
consultant ( is a person who gives
expert advice to a person or a
organization on a particular (special)
subject) (or manager) with a special
business problem that you need to
solve.
Case study analysis
Case study analysis is a response (reply)
by you (as the manager or consultant)
to the situation in a company and your
recommendations (suggestions) to
overcoming( a problem or a feeling ,you
successfully deal with it and control it)
the problems.
The skills of case study
analysis
They provide organizational problems
that you probably have not
experienced but may need to solve
when you begin working in a real
company.
The skills of case study
analysis
They provide a situation in which you can
identify (someone or something ,you
name them or say who or what they are )
and solve problems by applying
(something or apply your mind to
something, you concentrate hard on doing
it or on thinking about it) the knowledge
gained during the course.
The skills of case study
analysis
They are a good focus for discussing
(if people discuss something, they
talk about it, often in order to reach
a decision) ideas in class . You have
to present your solutions to the case
in class and argue (discuss) for them.
The skills of case study
analysis
Discussion about real cases pretend
what happens in the business
environment , it is very suitable for
intending (be going to) managers
and future CEOs.
The skills of case study
analysis
Most corporate (work together)
decisions are made by groups and
therefore most case study analyses
are done as group-work.
Creating a case study
ICE CREAM Company
Creating a case study
• How to sale their ice cream?
• How do the ice cream company make
their vision (the future situation what
the company hope)?
• How do the ice cream company
spend the winter time?
Creating a case study
• Why do they sale ice cream?
• Why do the consumers like their ice
cream?
• Why do the ice cream can have a
brand until now ?
Reference
1. Gillham, B.,(2000),Case Study
Research Methods, International Ltd.
2. Yin,R.K., (2003),Case Study
Research Design and Methods, Sage
Publications.
3. Davies, M., and Meta,I., (2009),Case
study Analysis (for undergraduates),
teaching and learning Unit Faculty of
Economics and Commerce.