Transcript Organization Innovation

BECK AND SCORE
ORGANIZATION & MANAGEMENT INNOVATION
VALUE CREATING ACTIVITIES
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Operates in a niche market
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Ultra-luxurious experiences
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Fully customizable services
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“All-in-one”
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Travel agent  personal concierge
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Hassle & stress free
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Top-notch customer service
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Overall superior experience
CURRENT MANAGEMENT SYSTEMS
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3 founding members (co-CEOs) + president
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8 agents
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Sales and operations
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Operations: clients’ movements, security, assets, etc.
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Sales: network, entertain clients
Work together and separate; interchangeable
roles
BUSINESS MODEL
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Small customer base  personalized attention
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Large cost
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Operates in an “untapped” market
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Works closely with concierge services
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Word of mouth marketing
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Small number of employees
PROBLEM
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“Ability to delegate responsibility efficiently”
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8 employees
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Clients demand time and attention
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Flexibility of staff
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Creating an effective culture