Transcript Unit 11:  Communication Ethics

Communication Ethics
I think that failures in ethics and
integrity here are less excusable than
errors in performance.
- Frank Cary, Former Chairman IBM
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1. Why won’t we talk about it?
Fear of imposing morality on others
 Not related to the bottom line
 The “it depends” philosophy
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2. Basic Principles
Ethics can not be avoided
 Ethics involves both motives and results
 Ethics is a matter of:
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 who
 what
 when
 where
 why
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3. Ethical Dilemmas
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Secrecy
Whistleblowing
Leaks
Apology
Rumors & Gossip
Lying
Euphemisms
Ambiguity
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4. Controlling info. use
What information should be gathered?
 How is the information gathered?
 How is the information disseminated?
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5. Imparting the spirit
Corporate Culture
 Organizational Policies
 Individual Responsibility
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 Discretion
 Relevancy
 Accuracy
 Fairness
 Timing
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