Transcript OrgCom Introduction Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business

OrgCom
Introduction
Phillip G. Clampitt, Ph.D.
Hendrickson Professor of Business
7/1/2016
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1. About the Orientation
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Determining your communicative purpose involves
tough choices
Assessment (research) is an integral part of
effective communication
To create a communication strategy you have to
understand the business. (Biz strategy drives
Comm. Strategy)
Developing an effective communicative strategy is
far more difficult than mastering oral, written, and
visual skills.
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Orientation cont.
E.
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You must have a working knowledge of
current business events to develop an
effective strategy.
Great strategies can never overcome poor
execution.
An effective “thinking routine” trumps a
recipe every time.
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2. My Approach to the Class
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If you learn the key principles, you can
develop your own value adding thinking
routine.
Students learn best by: Applying concepts
to real world cases
My role is to accelerate the 3 step
learning process
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Learning Process
Study
CI
Application
Adjust
Perform
Feedback
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3. First Steps
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Conduct a self assessment
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Create a class name placard/playing card
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Strengths
Weaknesses
Resources
Name
Personality profile
Skills working on
Develop a personal instruction manual
Use the syllabus and website as guides
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