Transcript CPS 49S Google: The Computer Science Within and its Impact on Society

CPS 49S
Google: The Computer Science
Within and its Impact on Society
Shivnath Babu
Spring 2008
Discussion Format
• Talk for 10-15 minutes
– Give an overview
• Give an outline of the discussion points that you
have come up with
• Need a scribe
– Volunteer?
The Database of Intensions
• Introductory chapter of the book by John Battelle
on Search
• Talks about how Battelle came to write this book
– His start-up folded
– Zeitgeist
– A book about search
• Shows sides of Google that you may not have
thought about
Discussion Points
• Database of Intensions (DBI)
– What is it and how does Google get it?
– Is it specific to Google?
– How can Google use it?
• Points on Page 2
• Questions on Page 12
– Uses of Zeitgeist
– How can Google “abuse” it?
– What prevents Google from “abusing” it?
• Law about use of email
Discussion Points
• What technological and social
changes/advances make it possible to store and
query DBI?
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Cost of storage
Higher bandwidth --- more people using Internet
Services
Trust
Discussion Points
• “Search as a problem is about 5% solved”
– Udi Manber, CEO of A9.com (now at Google!)
– Jaguar --- Artificial intelligence
Discussion Points
• Interesting terms:
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Alexandria, Boswell (Page 1)
Technology Vs. Media business (pages 3-4)
Clickstream
PATRIOT ACT (page 14)
Turing test (page 16)
Directory-based search (page 17)
Second-generation web applications (pages 14,11,7)
Assigned Readings
• For Thursday (1/17)
– Two readings
– Posted on the course readings web page