Transcript Craig Marckwardt

Toyota’s Commitment
To The Environment
Toyota’s Commitment
To The Environment
Craig Marckwardt
Sr. Retail Trainer
Gulf States Toyota
Toyota’s Commitment
To The Environment
Toyota’s Earth Compact
Alternative technologies 10-20
years off
Toyota’s Commitment
To The Environment
Each American family uses 3.6
gallons of gasoline per day
100 million families in America
360 million gallons of gasoline
Toyota’s Commitment
To The Environment
The mid-point of U.S. energy reserves
was reached 20 years ago
The World will reach its mid-point in
energy reserves in 2008 or sooner
When that happens, OPEC will control
over 70% of the remaining reserves
Toyota’s Commitment
To The Environment
•JD Powers estimates indicate that by the year 2008
the Hybrid market will be 500,000 units.
•By the year 2010 the market will grow to 720,000.
•Toyota President Fujio Cho wants Toyota to sell
300,000 HSD powered vehicles by 2005.
•Cho-san has said Toyota will offer HSD as an
option on all Toyota vehicles by 2010
Toyota’s Commitment
To The Environment
•Projections are based on low inflation and
modest increase in gas prices.
•If gas goes past $3.00, plus per gallon, what
happens to these numbers?
•Another consideration…
Toyota’s Commitment
To The Environment
China’s 1 Billion people.
Toyota’s Commitment
To The Environment
•Manufacturers have given into the demands
of the buying public.
•Increased horsepower and torque through
increasing engine size and supercharging.
Toyota’s Commitment
To The Environment
Toyota’s mission:
provide clean and
safe products.
Toyota’s Commitment
To The Environment
• Lots of power and torque =
great driving experience
and
• Result was poor gas mileage
and lots of harmful emissions
Toyota’s Commitment
To The Environment
• Hybrid Synergy Drive achieves
the unlikely
– Increases power and performance
– Has better gas mileage with AT-PZEV rating
Toyota’s Commitment
To The Environment
Prius Introduced 1997
Toyota’s Commitment
To The Environment
Toyota has sold over
300,000 hybrid vehicles
worldwide
Toyota’s Commitment
To The Environment
Hydrogen
/Gasoline
Electric
Solar
Diesel
Corn
Oil
Hydrogen
Fuel Cell
Toyota’s Commitment
To The Environment
Toyota’s Commitment
To The Environment
2004 Prius –
Toyota’s Commitment
To The Environment
Aero Performance
0.31
0.30
NSX 0.30
Porsche 911
Previous Model
0.27
S430
Cd
E320
GOLF
A2
0.26
0.24
740i
A6
A4
C240
0.25
Corvette 0.29
Celica 0.33
0.29
0.28
0.30
528i
Passat
LX430/Celsior
Insight
2004 Prius
Hybrid and 12-Volt
Battery
Toyota’s Commitment
To The Environment
Toyota’s Commitment
To The Environment
Other Options
Honda Civic Hybrid
Accord
Jetta TDI
Ford Focus
Toyota’s Commitment
To The Environment
Hybrid Synergy Drive
Low-Speed Running
Toyota’s Commitment
To The Environment
Hybrid Synergy Drive
Acceleration and High Speeds
Toyota’s Commitment
To The Environment
Hybrid Synergy Drive
Cruise and Charging
Toyota’s Commitment
To The Environment
Hybrid Synergy Drive
Regenerative Braking
Toyota’s Commitment
To The Environment
60 mpg/51 mpg
=
55 mpg combined
EPA Ratings
Toyota’s Commitment
To The Environment
Toyota RAV4 EV
•
California Only
• ZEV
Toyota’s Commitment
To The Environment
Toyota Highlander Hybrid
• Hybrid
Synergy
Drive
•V-8 Performance
•4-Cylinder MPG
•P-ZEV
Toyota’s Commitment
To The Environment
Lexus RX 400H
Hybrid Synergy
Drive
•
•Lexus Luxury
•P-ZEV
Toyota’s Commitment
To The Environment
Toyota FCHV
• In
service with UC
Irvine, UC Davis
•18 FCHV in use in
Japan and USA
Toyota’s Commitment
To The Environment
Toyota Motor Sales
Torrance, CA
South Campus
• Worlds
Largest Green
Building
• 53,000 Sq. Ft. PV
• 536 KW Peak
• Enough to Power 500
Homes
Toyota’s Commitment
To The Environment
Toyota Motor Sales
• Landscaped
to Reduce Water
Use by 60%
• Cooling, Landscaping and
Restroom Flushing Water from
Recycled Sources
•11 Million Gallons/Year Saved
Toyota’s Commitment
To The Environment
Toyota Motor Sales
• 80%
of Interior Materials from
Recycled Content
• 95% Total Building Materials
from Recycled Content
•Steel from Recycled
Automobiles
Toyota’s Commitment
To The Environment
Toyota Motor Manufacturing
• All
World Plants ISO 14001
Green Certified
• Freemont, California
• Georgetown, Kentucky
• Cambridge, Ontario
• Buffalo, West Virginia
(Engine)
• Huntsville, Alabama
(Engine)
• Tijuana, Baja California
Toyota’s Commitment
To The Environment
Toyota Motor Manufacturing
San Antonio, Texas
Toyota’s Commitment
To The Environment
Toyota FTX
Hybrid Synergy
Drive
•
•900 lb./ft. Torque
•P-ZEV
Toyota’s Commitment
To The Environment
Kaizen
Committed to Continuous
Improvement
Toyota’s Commitment
To The Environment
Q&A