Transcript Brand identity ideals (continue) :: 1.perception

::1.perception
dkv4 pertemuan 7
Brand identity ideals
(continue)
::1.perception
dkv4 pertemuan 7
>>Authenticity
the brand identity must be an authentic
expression of an organization – the unique
vision, goals, values, voice, and personality.
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The design and messages emerge from who it
is, and anticipate what it will become.
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The design must be appropriate to the
company, its target market, and the
business sector in which it operates.
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::1.perception
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