Transcript The Twitter Mute Button Jennifer Golbeck Human-Computer Interaction Lab

The Twitter
Mute Button
Jennifer Golbeck
Human-Computer Interaction Lab
University of Maryland, College Park
 Why do people insist on
talking about the plot line
of `24' when those of us on
the West Coast haven't
seen it yet?
 Really, guys? We're going
to tweet Glee spoilers? It's
fine. I didn't want to watch
it on tivo tomorrow or
anything... nope... not me.
 @user9452636 pls Stop
spoiling 24 for those of us
at work and who have it
tivo'd....I'm too addicted
to twitter to shut it off
A Challenge
Preventing spoilers
requires blocking 100% of
tweets related to an
event.
This is insane.
A Naïve Test – Blacklisting
Building Blacklists
 TV Shows
 Character names
 Actor names
 Sports
 Player, coach, team names
 Positions, plays, events
 Stadiums, cities
 Removed 1- and 2-letter words, punctuation,
stop words
24
Results
 Overall, very effective
 24 – 1 tweet missed (1.26%)
 Glee – 6 tweets missed (3.24%)
 NFC Championship – 20 tweets missed (1.64%)
Glee
 But misses can be really bad!
Wow. Two drives, two TDs. 7-7. This
is going to be fun!
 False positives are a problem
 24 – 68.7%
 Glee – 30.5%
 NFC Championship – 70%
NFC
Challenges
 Areas of Research
 Social Computing
 Computational Linguistics
 UI issues
 Applications
 Events
 Parental Control
 Unwanted content (e.g. politics)
Questions / Contact
 [email protected]
 @jengolbeck
 http://www.cs.umd.edu/~golbeck