Transcript Week 1 • 1. Pengenalan Business Correspondence B

Week 1
• 1. Pengenalan Business Correspondence B
Week 1
• 2. Review: Letter
– Essential Parts
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Heading
Inside Address
Salutation
Body of the Letter
Complimentary Closing
Signature
Reference Initials
Week 1
• 2. Review: Letter
– Optional Parts
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Reference Line
Subject Matter
Attention Line
Enclosure Notation
Carbon Copy Notation
Blind Copy Notation
Week 1
• 2. Review: Format & Style
• Lougheed
– Block
» Everything begins at the left margin. This is called flush
left.
– Semi-Block
» Everything begins at the left margin, except for the date and
the complimentary close and signature.
– Indented
» Every paragraph is indented
• Terrazas
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Full-Block
Block
Semi-Block
Indented
Hanging
Week 1
• 3. Good Business Letter
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Appearance
Conciseness
Clearness
Punctuation
Courtesy
Suggest
Completeness
The “you” attitude
Start strongly
Closing paragraphs
Week 1
• 3. Good Business Letter
• REMEMBER THAT THE AVERAGE PERSON
WHO GETS YOUR LETTER IS BUSY. IF YOUR
LETTER IS CLEAR, CONCISE, CORRECT, &
COMPLETE, IT WILL BE MORE SUCCESSFUL
IN GETTING AN IMMEDIATELY FAVORABLE
RESPONSE
Week 1
• 4. Writing Strong Opening
Week 1
• 5. Writing Strong Closing
Week 1
• 6. The Seven C’s for Excellence in Business Letter
Writing
– 1. Clearness
• Simple words & good punctuation
– 2. Correctness
• Accurate in its statements & free from mechanical errors
– 3. Completeness
• Full information, present all facts that the reader needs for
immediate & proper action
– 4. Conciseness
• To the point, direct. Be as brief as reasonably possible.
However, do not omit words needed to make your letter clear
& polite.
Week 1
• 6. The Seven C’s for Excellence in Business Letter
Writing
– 5. Courtesy
• Be considerate. Always include an expression of appreciation.
Courtesy always gives good results
– 6. Candor
• Have goodwill. Stick to exact facts. Be definite about terms.
Admit mistakes
– 7. Character
• Denotes the firm’s personality & formality
Week 1
• 7. Business Letter Writing Checklist
Week 1
• Homework Assignment
– Tugas 1, tugas perorangan, membaca bahan untuk
pertemuan ke-2
– Tugas 2, tugas perorangan, membaca artikel dari
http://www.gel.ulaval.ca/~poussart/gel64324/McMurrey/te
xte/genlett.htm tentang Chapter 1: Business
Correspondence—Overview
– Tugas 3, tugas perorangan, membaca artikel dari
http://owl.english.purdue.edu/handouts/pw/p_basicbuslette
r.html tentang The Basic Business Letter dari Purdue
University Online Writing Lab.