Transcript Health and Fitness tracking

Health and fitness tracking
Global GfK survey
September 2016
© GfK 2016 | Health and fitness tracking
1
Global GfK survey: Health and fitness tracking
1
Methodology
2
Global results
3
Country results
*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.
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Methodology
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Countries covered, methodology and sample size
GfK interviewed in summer 2016 more than 20,000 consumers (aged 15 and older) in 16 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
 Argentina (online/n=1007)
 Italy (online/n=1503)
 Australia (online/n=1001)
 Mexico (online/n=1000)
 Belgium (online/n=1004)
 Netherlands (online/n=1003)
 Brazil (online/n=1500)
 Russia (online/n=1501)
 Canada (online/n=1002)
 South Korea (online/n=1000)
 China (online/n=1510)
 Spain (online/n=1500)
 France (online/n=1501)
 UK (online/n=1501)
 Germany (online/n=1502)
 USA (online/n=1536)
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Questions
Do you currently monitor or track your health or fitness using an online or mobile application
or through a fitness band, clip, or smartwatch? This could range from monitoring your diet,
weight, or health concerns to tracking your steps or other exercise.
 Yes, I currently monitor or track
 Not currently, but I have monitored or tracked in the past
 No, I have never monitored or tracked my health or fitness
 Not sure
Why do you monitor or track your health or fitness? Select all that apply.
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To maintain or improve my physical condition/fitness
To motivate myself to eat and drink healthy
To monitor or track a specific health condition
To lose weight
To improve sleep
To compete with other people
To train for an event (race, sport, etc.)

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
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To motivate myself to exercise
To be more productive
Because it’s fun
Because it’s part of my daily routine
To improve my energy level
For some other reason
Not sure
5
Global results
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Highlights
 Across 16 countries, one in three internet users (33 percent) currently monitor or track
their health or fitness via an online or mobile application, or via a fitness band, clip, or
smartwatch
 Top 5 countries are China (45 percent), Brazil (29 percent), USA (29 percent),
Germany (28 percent) and France (26 percent)
 Top 3 reasons for monitoring or tracking health and fitness:
• “to maintain or improve my physical condition or fitness” (55 percent)
• “to motivate myself to exercise” (50 percent)
• “to improve my energy level” (35 percent)
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average across all 16 countries – Total plus breakdown by gender
[WERT]
4%
4%
32%
33%
44%
46%
45%
18%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
34%
18%
18%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average across all 16 countries by age groups
15-19 years
20-29 years
8%
30-39 years
4%
40-49 years
3%
5%
26%
50-59 years
4%
39%
3%
25%
28%
34%
60+ years
21%
41%
39%
42%
9%
51%
59%
12%
67%
16%
24%
23%
17%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Country comparison
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Reasons for tracking or monitoring health or fitness
Average across all 16 countries among people who currently track or monitor
To maintain or improve my physical condition/fitness
55%
To motivate myself to exercise
50%
To improve my energy level
35%
To motivate myself to eat and drink healthy
34%
To improve sleep
29%
Because it's part of my daily routine
29%
To lose weight
29%
To be more productive
24%
Because it's fun
22%
To monitor or track a specific health condition
17%
To train for an event (race, sport, etc.)
14%
To compete with other people
For some other reason
Not sure
8%
2%
1%
Source: GfK survey among 4,900+ Internet users (ages 15+) in 16 countries who currently track their activities, with the total base of n=20,000+ of online respondents
Multiple answers possible – rounded
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Country results – Europe
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Belgium
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Belgium – Total plus breakdown by gender
3%
3%
3%
15%
18%
21%
12%
14%
15%
62%
66%
70%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Belgium by age groups
15-19 years
6%
20-29 years
2%
21%
30-39 years
21%
2%
40-49 years
20%
2%
50-59 years
16%
4%
60+ years
17%
3%
14%
7%
11%
56%
18%
52%
63%
25%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
15%
72%
9%
70%
76%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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France
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in France – Total plus breakdown by gender
25%
27%
26%
55%
[WERT]
2%
3%
55%
15%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
55%
15%
16%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in France by age groups
15-19 years
7%
20-29 years
30-39 years
3%
24%
40-49 years
4%
2%
31%
44%
50-59 years
21%
60+ years
4%
3%
26%
22%
34%
43%
48%
61%
16%
8%
63%
8%
68%
21%
22%
20%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Germany
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Germany – Total plus breakdown by gender
3%
25%
28%
56%
3%
3%
13%
30%
58%
14%
53%
13%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Germany by age groups
15-19 years
20-29 years
3%
30-39 years
3%
47%
23%
5%
28%
29%
31%
42%
3%
40-49 years
20%
60+ years
2%
4%
29%
30%
9%
53%
22%
50-59 years
66%
16%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
57%
59%
12%
7%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Italy
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Italy – Total plus breakdown by gender
3%
3%
3%
14%
16%
19%
14%
14%
13%
67%
70%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
64%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Italy by age groups
15-19 years
7%
20-29 years
30-39 years
0%
14%
3%
26%
40-49 years
23%
3%
50-59 years
2%
15%
60+ years
11%
4%
8%
10%
7%
12%
19%
60%
52%
54%
21%
71%
20%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
80%
80%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Netherlands
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in the Netherlands – Total plus breakdown by gender
4%
5%
13%
4%
10%
16%
10%
10%
73%
10%
76%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
70%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in the Netherlands by age groups
15-19 years
10%
20-29 years
21%
4%
30-39 years
21%
4%
40-49 years
15%
1%
14%
60%
14%
73%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
2%
12%
9%
60+ years
7%
8%
7% 5%
14%
9%
55%
50-59 years
74%
81%
82%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Russia
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Russia – Total plus breakdown by gender
[WERT]
3%
3%
20%
20%
58%
17%
21%
19%
57%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
19%
59%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Russia by age groups
15-19 years
2%
20-29 years
3%
24%
30-39 years
20%
4%
40-49 years
18%
4%
50-59 years
4%
14%
60+ years
23%
8%
13%
12%
16%
49%
52%
25%
61%
17%
66%
58%
16%
67%
25%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Spain
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Spain – Total plus breakdown by gender
2%
3%
22%
24%
56%
[WERT]
26%
15%
17%
51%
61%
19%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Spain by age groups
15-19 years
8%
20-29 years
30-39 years
5%
1%
50-59 years
2%
25%
25%
40-49 years
2%
25%
28%
60+ years
22%
4%
17%
11%
51%
48%
44%
58%
61%
15%
23%
22%
15%
67%
20%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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United Kingdom
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in UK – Total plus breakdown by gender
3%
3%
3%
18%
19%
17%
16%
62%
21%
16%
63%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
61%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in UK by age groups
15-19 years
4%
23%
20-29 years
30-39 years
5%
2%
40-49 years
3%
30%
2%
60+ years
1%
11%
11%
10%
6%
12%
50%
29%
17%
27%
37%
44%
50-59 years
28%
69%
76%
83%
21%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Country results – North America
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Canada
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Canada – Total plus breakdown by gender
2%
2%
19%
20%
19%
16%
18%
61%
2%
59%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
19%
63%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Canada by age groups
15-19 years
5%
20-29 years
2%
13%
30-39 years
21%
2%
40-49 years
50-59 years
19%
24%
3%
60+ years
1%
17%
19%
11%
19%
46%
58%
57%
63%
17%
23%
70%
8%
73%
30%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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USA
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in USA – Total plus breakdown by gender
2%
2%
2%
27%
29%
32%
51%
54%
52%
16%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
18%
15%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in USA by age groups
15-19 years
20-29 years
9%
30-39 years
2%
40-49 years
2%
1%
25%
50-59 years
2%
25%
35%
44%
36%
41%
60+ years
17%
17%
9%
12%
46%
55%
69%
74%
19%
26%
20%
17%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Country results – Latin America
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Argentina
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Argentina – Total plus breakdown by gender
[WERT]
[WERT]
[WERT]
19%
22%
42%
40%
44%
33%
25%
34%
32%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Argentina by age groups
15-19 years
3%
20%
20-29 years
5%
2%
23%
40-49 years
4%
25%
52%
34%
50-59 years
17%
7%
60+ years
21%
3%
27%
37%
36%
43%
30-39 years
37%
35%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
27%
51%
49%
21%
21%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Brazil
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Brazil – Total plus breakdown by gender
[WERT]
[WERT]
3%
25%
29%
34%
35%
39%
42%
28%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
29%
28%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Brazil by age groups
15-19 years
6%
20-29 years
30-39 years
3%
24%
2%
5%
33%
50-59 years
3%
26%
30%
36%
35%
40-49 years
60+ years
23%
40%
45%
3%
29%
47%
51%
23%
35%
28%
28%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
25%
22%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Mexico
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Mexico – Total plus breakdown by gender
5%
5%
5%
19%
23%
26%
33%
41%
48%
27%
32%
36%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Mexico by age groups
15-19 years
9%
22%
20-29 years
5%
25%
30-39 years
4%
23%
40-49 years
3%
50-59 years
1%
16%
24%
60+ years
7%
33%
38%
37%
39%
53%
32%
33%
35%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
29%
38%
50%
25%
23%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Country results – Asia-Pacific
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Australia
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Australia – Total plus breakdown by gender
3%
3%
2%
19%
59%
18%
20%
19%
17%
57%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
21%
62%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Australia by age groups
15-19 years
6%
20-29 years
2%
16%
30-39 years
40-49 years
4%
25%
1%
26%
50-59 years
21%
2%
60+ years
1%
13%
11%
13%
10%
37%
52%
51%
27%
65%
13%
75%
75%
20%
35%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
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China
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in China – Total plus breakdown by gender
6%
45%
32%
6%
6%
31%
16%
48%
15%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
43%
34%
17%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in China by age groups
15-19 years
20-29 years
10%
30-39 years
5%
40-49 years
3%
50-59 years
10%
60+ years
7%
9%
30%
36%
28%
46%
43%
31%
53%
41%
19%
21%
13%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
34%
35%
12%
7%
52%
46%
9%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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South Korea
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in South Korea – Total plus breakdown by gender
7%
7%
16%
17%
18%
59%
8%
16%
60%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
16%
18%
58%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in South Korea by age groups
15-19 years
20-29 years
9%
15%
6%
30-39 years
17%
6%
40-49 years
22%
3%
50-59 years
10%
14%
60+ years
7%
14%
19%
16%
17%
18%
60%
56%
22%
55%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
17%
65%
14%
58%
60%
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
© GfK 2016 | Health and fitness tracking
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For more information please contact
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© GfK 2016 | Health and fitness tracking
64