Transcript SMIRNOFF® Sours

PRODUCT INFORMATION
PLEASE DRINK RESPONSIBLY.
©2014 The Smirnoff Co. Norwalk, CT.
Diageo Confidential – Not for Redistribution
2
FLAVOR EXPANSION OPPORTUNITY:
VODKA FLAVORS EVOLVE
 Consumer flavor demands are changing quickly & shifting
 Consumers expect new and exciting flavor choices 1
Flavor Experience
Traditional
Citrus
Source: 1. Technomic Beverage Concept May 2013
Fruit
Non-Traditional
Sweet
Spicy
sour
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INTRODUCING
Three Flavors:
 Sour Green Apple
 Sour Fruit Punch
 Sour Watermelon
S.R.P.*: Line-priced with
®
SMIRNOFF Flavors
Sizes: 50mL, 200mL, 375mL, 750mL, 1L
A.B.V.: 30% / 60 proof
Primary Serve: Chilled Straight Shot
*All pricing is suggested only
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SIGNATURE DRINKS
STRAIGHT SHOT
SOUR
GREEN APPLE
SOUR WATERMELON
SOUR
FRUIT PUNCH
Sour Apple
Shot
Sour Watermelon
Shot
Sour Fruit Punch
Shot
Caramel Crab
Melon Bomber
Ginger Puncher
Sour Mashed
Melon Squeezer
Punchy Piña
Juicy Moose
Captain’s Melons
Royal Rumble
Sour Captain Drop
Sour Drop
Sour Berry Drop
Apple
SIMPLE SHOT
(2-3 INGREDIENTS)
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SOUR APPLE SHOTS
Caramel Crabapple
• 1 oz. SMIRNOFF® Sours Green Apple
• 1 oz. SMIRNOFF® Kissed Caramel® Flavored
Vodka
Sour Mashed
• 1 oz. SMIRNOFF® Sours Green Apple
• 0.5 oz. BULLEIT® Bourbon
• 0.5 oz. Lemonade
Sour Apple Shot
•
2 oz.
SMIRNOFF®
Sours Green
Apple
Juicy Moose
• 1 oz. SMIRNOFF® Sours Green Apple
• 0.75 oz. CROWN ROYAL® Maple Finished Flavored
Whisky
Sour Captain Drop
• 1 oz. SMIRNOFF® Sours Green Apple
• 0.5 oz CAPTAIN MORGAN® Original Spiced Rum
• 8 oz (½ Pint) Energy Drink
Directions: Mix Smirnoff Sours & Captain Morgan,
pour into shot glass, drop shot into Energy Drink
WATERMELON SHOTS
Melon Bomber
• 1 oz. SMIRNOFF® Sours Watermelon
• 1 oz. Energy Drink
Melon Squeezer
• 1.5 oz. SMIRNOFF® Sours Watermelon
• 0.5 oz. Ginger Ale
Sour
Watermelon
Shot
• 2 oz.
Smirnoff
Sours
Watermelon
Captain’s Melons
• 1 oz. SMIRNOFF® Sours Watermelon
• 0.5 oz. CAPTAIN MORGAN® White Rum
• 0.5 oz. Lemon-Lime Soda
Waterfelon
• 1 oz. SMIRNOFF® Sours Watermelon
• 0.75 oz. DON JULIO® Blanco Tequila
Sour Drop
• 2 oz. SMIRNOFF® Sours Watermelon
• 8 oz. Beer
Directions: Drop shot into beer
FRUIT PUNCH SHOTS
Ginger Puncher
• 1.0 oz. SMIRNOFF® Sours Fruit Punch
• 0.5 oz. Pink Grapefruit Juice
• 0.5 oz. Ginger Ale
Punchy Pina
• 1.5 oz. SMIRNOFF® Sours Fruit Punch
• 0.5 oz. Pineapple Juice
Sour Fruit Punch
Shot
• 2 oz. Smirnoff
Sours Fruit
Punch
Royal Rumble
• 1.0 oz. SMIRNOFF® Sours Fruit Punch
• 0.5 oz. CROWN ROYAL® Blended Whisky
• 0.5 oz. Orange Juice
Sour Berry Drop
• 1.5 oz. SMIRNOFF® Sours Fruit Punch
• 0.5 oz. Cranberry Juice
• 8 oz. (½ Pint) Energy Drink
• Directions: Mix Sour Fruit Punch & Cranberry Juice,
pour into shot glass, drop shot into Energy Drink
CASUAL DINE COCKTAIL RECIPES
BAD
 2
 1
 1
APPLETINI
oz. SMIRNOFF® Sours Apple
oz. Lemon-Lime soda
oz. Tonic
THE MUTINI
 1 oz. SMIRNOFF® Sours Green Apple
 0.5 oz. CAPTAIN MORGAN® Original Spiced Rum
 2.5 oz. Lemon-Lime Soda
PINA MEL-ODA
 2 oz. SMIRNOFF® Sours Watermelon
 1 oz. Ginger Ale
 1 oz. Pineapple Juice
SHOCK & WA(termelon)
 1 oz. SMIRNOFF® Sours Watermelon
 0.5 oz. CAPTAIN MORGAN® White Rum
 2.5 oz. Lemon-Lime Soda
KNOCKOUT PUNCH
 2 oz. SMIRNOFF® Sours Fruit Punch
 1 oz. Lemonade
 1 oz. Lemon-Lime Soda
FRUIT CAKETINI
 1 oz. SMIRNOFF® Sours Fruit Punch
 1 oz. SMIRNOFF® Iced Cake® Flavored Vodka
 2 oz. Sour Mix