Transcript RS_-_Columns.ppt
COLUMNS
The foundation of design Sally Manke
COLUMNS
Visually organize your content
Why we design with columns
• Reflects magazine and newspaper design • Helps readability • Makes the content the primary focus • Provides a guide/road map for the reader
Design Elements
• Photographs • Copy Packages (Headlines, Secondary Headlines, Copy) • Captions • White Space/Negative Space • Graphics/Art
Layout Basics
• Design double-page spreads • Set picas as the unit of measurement • Set adequate external margins • Set one pica internal spacing • Select number of columns
COLUMN LAYOUT
Let’s build a 10 column layout
(With a vertical dominant photograph)
External Margins 1 2 Column 10 Columns across the double-page spread 3 4 5 6 7 8 9 10 Gutter One Pica Internal Margin 100 Bottom External Margins Even Page 101 Odd Page 10 Column Layout
Double-page spread
100 Folio Tab Eyeline Folio Tab 101 Add Folio Tabs and Eyeline
100 Vertical Dominant Photo 101 Add Vertical Dominant Photo
Copy Package 100 Copy Package Rests on Eyeline 101 Add Copy Package
Headline, secondary headline, copy block
100 One Pica Contrasting Shape Bleed One Pica 101 Add Other Photos
Different sizes and shapes
100 One Pica One Pica One Pica 101 Add Captions
Placed next to each photo
100 101 10 Column Layout
With photos
100 101 10 Column Layout
With photos and color headline
100 Secondary Story Package 101 Add Secondary Story Package
Delete photo and caption to add additional coverage
100 101 Secondary Story
With photos and color headlines
COLUMN LAYOUT
Let’s build a 10 column layout
(With a horizontal dominant photograph)
External Margins 1 2 10 Columns across the double-page spread 3 4 5 6 7 8 9 10 Column Gutter One Pica Internal Margin 100 Bottom External Margins Even Page 101 Odd Page 10 Column Layout
Double-page spread
100 Folio Tab Eyeline Folio Tab 101 Add Folio Tabs and Eyeline
Horizontal Dominant Photo 100 101 Add Horizontal Dominant Photo
100 Copy Package Copy Package Rests on Eyeline 101 Add Copy Package
Headline, secondary headline, copy block
100 Bleed One Pica One Pica Contrasting Shape One Pica 101 Add Other Photos
Different sizes and shapes
100 One Pica One Pica One Pica 101 Add Captions
Placed next to each photo
100 101 10 Column Layout
With photos
100 101 10 Column Layout
With photos
100 101 10 Column Layout
With photos and color headline
100 101 10 Column Layout
With photos and color headline
VISUAL VARIETY Reposition design elements to avoid visual redundancy
10 Column Layout
Variations with color graphics
10 Column Layout
Variations
10 Column Layout
Variations
10 Column Layout
Variations
10 Column Layout
Variations
10 Column Layout
Variations
Things to REMEMBER
• Design double-page spreads • Set picas as the unit of measurement • Set adequate external margins • Use one pica internal margins • Select number of columns • Fill columns completely with photos or type • Place type to the outside of the spread • Cluster photos toward the center of the spread
COLUMNS
created in conjunction with
Sally Manke
Herff Jones Special Consultant