Transcript TIG JAX DJE presentation w video clips.ppt

V I DEO
to Reach Clients
Broadband
Technology
Opportunities
Program
United
States
Department of
Commerce
Broadband
Technology
Opportunities
Program
United
States
Department of
Commerce
Broadband
Technology
Opportunities
Program
www.WashingtonLawHelp.org
United
States
Department of
Commerce
www.YouTube.com/user/
NWJusticeProject
Daniel Ediger
[email protected]
Daniel Ediger
[email protected]
Daniel Ediger
[email protected]
Daniel Ediger
[email protected]
wh y
V I DEO?
www.YouTube.com/user/
NWJusticeProject
“Northwest Justice Project”
“foreclosure
mediation”
“juvenile record sealing”
wh a t
k i nd o f
V I DEO?
animation &
voice-over narration
animation &
voice-over narration
video screen-grabs &
online demos
animation &
voice-over narration
video screen-grabs &
online demos
examples of legal
forms & documents
animation &
voice-over narration
video screen-grabs &
online demos
examples of legal
forms & documents
live actors &
narrators
Tools We Use to Make Videos
still
images
screen
capture
audio-video
animation
Tools We Use to Make Videos
still
images
screen
capture
audio-video
animation
MS Office
PowerPoint
Apple
Keynote
Apple
iPhoto
Tools We Use to Make Videos
still
images
screen
capture
audio-video
animation
MS Office
PowerPoint
Apple
Keynote
Apple
iPhoto
Camstudio
FREE
Snagit
$50
Camtasia
$300
Tools We Use to Make Videos
still
images
screen
capture
audio-video
animation
MS Office
PowerPoint
Apple
Keynote
Apple
iPhoto
Camstudio
FREE
Snagit
$50
Camtasia
$300
iPhone
mini-DV
camcorder
flipcam
Tools We Use to Make Videos
still
images
screen
capture
audio-video
animation
MS Office
PowerPoint
Apple
Keynote
Apple
iPhoto
Camstudio
FREE
Snagit
$50
Camtasia
$300
flipcam
iPhone
mini-DV
camcorder
paper, pens
dry-erase
whiteboard
green-screen
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1
What information do
clients look for?
What information
is already out there?
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2
Script / Edit / Translate
Is it...
• accurate?
• succinct?
• comprehensible?
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2
Script / Edit / Translate
Is it...
• right?
• short?
• plain?
1
2
Script / Edit
1
2
Script / Edit
3
Screenplay / Visualize
How should
we show it?
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2
Script / Edit / Translate
3
Screenplay / Visualize
4
Shoot / Animate / Edit
1
2
Script / Edit / Translate
3
Screenplay / Visualize
4
Shoot / Animate / Edit
How do we
make it?
How long does it take to
make your videos?
How long to go from
concept to YouTube?
How many
hours of work?
From a couple weeks
to several months.
About 4.5 hours for
every minute of
finished video.
But sometimes
just a day or so!
But we’re getting
faster!
Scripts
(Research, Writing & Consultation)
10% - 30%
of total time
30 – 90 minutes
per minute of finished
video
Cameras &Mics
(Recording & Shooting)
5%
of total time
15 minutes
per minute of finished
video
Computer Editing
(graphics and animations, editing
video in Camtasia, iMovie, etc.)
50% to 80%
of total time
2 to 3 hours
per minute of finished
video
Distribution & Promotion
Less than 2%
of total time
5 minutes
per minute finished
video
1
2
Script / Edit / Translate
3
Screenplay / Visualize
4
Shoot / Animate / Edit
5
Show / Distribute / Promote
1
2
Script / Edit / Translate
3
Screenplay / Visualize
4
Shoot / Animate / Edit
5
Show / Distribute / Promote
6
Survey / Critique
how many
viewers
who’s watching
how they
watch it
how they
find us
what interests them
Economic Security &
Public Benefits &
Health Care
Housing stability &
Landlord / Tenant
Laws
Dealing with Debt
& Collections
www.YouTube.com/user/
NWJusticeProject
www.WashingtonLawHelp.org