Transcript 2016 Game Plan Presentation

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January 2016
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THE SUMMIT
MEMBERSHIP GROWTH
Continue to build onsite, and
increase attendance while inspiring
new donor investments
Develop an agreed-to and
understood membership growth
plan that can be implemented
across our councils
Current Challenges
“The Big Rocks”
ADULT LEADERSHIP
TECHNOLOGY IMPROVEMENTS
Transform legacy systems into a userfriendly experience that addresses the
needs of our professionals, adult
volunteers and youth members
Focus on the recruiting,
education and training of our
direct contact leaders
COSTS
Focus resources towards membership
and revenue growth at the local and
national levels.
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The Game Plan
The three components of the Game Plan are:
Why We’ll Grow
Our Short Term Strategy
How We’ll Grow
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Why We’ll Grow
Our Key Differentiators
 CHARACTER & LEADERSHIP
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The BSA will have the most RELEVANT and RIGOROUS requirements for defining
character and leadership programs.
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The way we deliver character and leadership is the distinguishing feature of BSA
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The BSA sets the bar high in terms of how we define membership
 A UNIQUE VALUE PROPOSITION
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The rigorous character and leadership requirements that define our programs is what makes
the BSA uniquely effective
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Focus on offering what parents want: programs that put their children on a path to success in life
Our Short Term Strategy
Four Areas Of Immediate Focus
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1)
Grow Exploring
2)
Focus On Core Programs
3)
Charter New Units
4)
Create and Expand
Pilot Programs
How We’ll Grow
Six Key Categories
The following BSA key categories are critical to our goal of increasing membership:
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Membership
People
Culture
Expanding
Scouting
Programs To
Our Nation’s
Youth
Our
Organization Is
Reflecting The
Communities
We Serve
Recognizing
People As
Our Greatest
Resource
IT Infrastructure
Finance
High
Adventure
Bases
Leveraging
Technology To
Enable Growth
Maintaining
The Financial
Health Of The
Organization
Delivering
wilderness
adventures that
last a lifetime
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Membership
 CURRENT CHALLENGE: Develop an agreed-to and understood membership
growth plan that can be implemented across our councils
• SHORT TERM STRATEGY: Four areas of immediate focus are
1) Grow Exploring
2) Recruit More Cub Scouts
3) Charter New Units
4) Create and Expand Pilot Programs
• 2016 MEMBERSHIP GOALS:
» Increase membership nationally
» Strengthen our chartered partner relationships
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People
Create Talent Management Strategy that will develop the right leadership talent (both volunteer and
professional staff) to deliver positive, life-changing experiences to youth and families.
2016 “People” Category Goals:
•
RECOGNIZING AND
INTEGRATING THE
VOLUNTEER-STAFF COMPONENT
3)
BRIDGING BSA CULTURE GAPS
(Local and National)
5) DIVERSITY – INCREASE
DIVERSITY THROUGHOUT THE
2)
IDENTIFYING LEADER SKILLSETS
4)
INTEGRATING BSA TALENT MANAGEMENT PROCESS
BSA FROM NATIONAL AND
LOCAL BOARDS, EMPLOYEES,
AND MEMBERSHIP UNTIL WE REFLECT THE DIVERSITY OF THE COMMUNITIES WE SERVE”
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Culture
The BSA’s professionals and volunteers — and their passions for the
aims and goals of Scouting — are our greatest resource.
Areas of focus in 2016 will include:
 Recalibrate and bring alive shared core operating principles for
the BSA Culture
 Form the BSA Corporate Culture Team
 Identify “Keystone” culture project for 2017-18 that will drive
home cultural change
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IT Infrastructure
• By investing in technology, our goal is to make life easier for those who
deliver our programs — unit leaders.
Areas of focus in 2016 will include:
 My Scouting Tools
 Scout Book
 Commissioner Tools
 Home Page: www.scouting.org
 Online Retail Page: www.scoutstuff.org
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Finance
• Maintaining the financial health of the BSA at both the national and local
levels.
2016 Finance goals will include the following:
• NATIONAL SERVICE CENTER
» Balancing our budgets at the national level and focusing our spending on our
most critical needs.
• LOCAL COUNCILS
» Creating needs-focused budget plans
» Strengthened Financial Statements—focusing resources on high-potential
opportunities to strengthen the brand and grow the BSA.
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High-Adventure Bases
• Each BSA national High-Adventure Base is a world-class facility
• The 2016 goals for the High-Adventure Bases will be to:
» Integrate all four High-Adventure Bases into BSA culture
» Maintain commitment to give councils unique Scouting experiences they cannot provide
their youth
» Market the life-changing activities available at the four High-Adventure Bases
» Create a comprehensive business plan for each high-adventure base
» Implement Summit attendance growth accountability plan
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The Game Plan utilizes our existing mission and
strategy, and crystallizes the aspirational goals into our
operational and programmatic execution plan.
We will continue to use Journey to Excellence as our
key measurement tool to gauge progress.
Our Time Is Now
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