Transcript by “Wisconsin Bob” Coons Finance Support Committee Boy Scouts of America Annual Meeting May 29, 2003Philadelphia.

by
“Wisconsin Bob” Coons
Finance Support Committee
Boy Scouts of America
Annual Meeting
May 29, 2003
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Philadelphia
2
The Mission of United Way is:
To improve people’s lives by
mobilizing the caring power of
communities.
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United Ways:
 Activate community resources to make
the greatest possible human impact.
 Approximately 1,400 community-based
United Way organizations.
 Each is independent, separately
incorporated and governed by local
volunteers.
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In 2000/2001, United Way annual campaigns
reached a new high of $3.91 billion. United
Ways also leveraged almost $1 billion in
additional resources---for a total of $4.7
billion-to build stronger communities.
United Ways bring communities together to
focus on the most important human needs- - building partnerships, forging consensus and
leveraging resources to make a measurable
(outcomes) difference.
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Impact areas are identified at the local level
and vary from community to community and
frequently include:
 Helping children and youth succeed
 Strengthening and supporting families, promoting
self-sufficiency
 Building vital and safe neighborhoods
 Supporting vulnerable and aging populations.
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United Way’s emphasis on Outcomes
signals a paradigm shift in human
services:
From - Activities
To
- Results
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Outcomes
=
Results
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Fundamental Outcomes Questions
Are you doing good?
How do you know you’re doing good?
 You need to show that what you think you are
doing is what you are actually doing.
 Outcomes are results that you can
demonstrate/prove, not just talk about what you
think is working.
 Outcomes produce evidence that a program
changes lives.
All Dr. Michael Quinn Patton
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Outcomes measured must be:
• Relevant to the core values and mission of
the organization.
• Linked to benefiting the person receiving
services.
• Valuable to stakeholders in the organization.
• Used in the decision making process to
ultimately change and improve the
organization.
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Outputs =
(Old)
•
•
•
•
•
•
•
•
Numbers
Demographics
Counts
Activities
Units of services provided
Procedures
Badges awarded
Etc.
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Outcomes = • Relevant, measurable things
(New)
• Show that a program or service
produces change in an individual
• Data collected on a regular basis
• Are best if they can be compared
to a national database or trended
over time
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Measures of Outcomes (Results)
1. Effectiveness (Quality)
 To what extent change takes place in a person
from A to B.
 Best shown when a procedure or technique or
professionally delivered service is applied to a
person.
 Most difficult to show when a program is
educational, spiritual, advocacy, or growth
and development.
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Measures of Outcomes (Results) continued
2. Efficiency (Cost)
 Effectiveness x $ (or time).
 Shows that a program is more efficient
because it uses less $ (or time) to achieve the
same degree of change.
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Measures of Outcomes (Results) continued
3. Satisfaction (Service)
 Is a self report of a perceived value of a
service or change by a recipient.
 It’s not truly an outcome, but a “marker” for
Outcomes.
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Outcomes Measurement shows:
• The End Result
• Change
• Success
• The Benefit of a service or program to the
person or society
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United Ways are looking for Outcomes from
organizations to improve (Impact) society.
National United Way Impact Areas:
• Basic Needs
• Strong Families
• Self-Sufficiency
Other Common Local United Way Impact Areas:
• Safe Environment
• Personal Well-Being
• Nurturing Children and Youth
• Prepared Workforce
• Etc.
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United Ways feel that demonstrated/
documented Outcomes in specified Impact
areas:
• Show the “fit” of agencies to their community vision.
• Show accountability of the use of dollars by agencies:
 What United Way gets for $100 invested in an
organization “doing good.”
• Help United Ways raise more money for recipient agencies.
• Will improve the management of recipient agencies.
• Help agencies use Outcomes to market their programs
themselves to stakeholders and others in order to:
 Serve more people.
 Attract additional, non-United Way funding.
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United Way’s Overall Program Rating System
Is used by volunteers and staff to determine
allocation increases:
•Program Outcome Rating
Consideration of the program’s ability to:
 Identify
 Measure
Outcome information
 Report
to improve programs.
 Use
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United Way’s Overall Program Rating System
(cont.)
• Track Record
Consideration of a program or agency’s history of:
Outcome ratings
Quality of service
Compliance with requirements
Conditions of funding
• Alignment – of program Outcomes with Impact
Areas and community visions.
• Finances – agency and program financial
statements and audits.
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National United Way Impact Agenda
Impact areas that are most universal across the
United Way system are:
A.
B.
C.
D.
E.
Helping Children and Youth Succeed.
Strengthening and Supporting Families.
Promoting Self-Sufficiency.
Building Vital and Safe Neighborhoods.
Supporting Valuable and Aging Populations.
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United Way’s Community
Impact Areas
Common United Way
Impact Strategies
Targeted Results
•Promoting mobilizations
like Success By 6® that
help children prepare for
school.
•Enhancing the quality of
child care services.
•Increasing children's
enrollment in health
insurance plans.
•Establishing
comprehensive schoolbased resources offering
health care, education and
enrichment opportunities.
•Expanding youth
involvement in community
service and leadership.
•Enhanced academic
performance.
•Increased school
attendance.
•Reduced incidents of gang
activity.
•More youth are active in
safe and productive afterschool activities.
•More children have health
insurance
A. Helping Children
and Youth Succeed
Successful children and
youth:
•Enjoy healthy social,
emotional, cognitive and
physical development.
•Have opportunities to
grow and achieve their full
potential.
•Have nurturing and
supportive caretakers and
providers.
•Have access to affordable,
quality early care and
education.
•Experience safe, quality
learning environments.
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United Way’s Community
Impact Areas
Common United Way
Impact Strategies
Targeted Results
•Coordinating and making
accessible a comprehensive
range of health, human
services and other programs
through family resource
centers.
•Conducting outreach on
immunizations, child
care/after-school programs
and other community
services.
•Promoting family-friendly
workplace policies and
practices.
•Reduction of family
violence/abuse.
•Lower incidence of healthrelated issues.
•Parents have more time to
participate in their children's
extracurricular activities and
to spend at home.
•Parents are actively
involved in schools
B. Strengthening and
Supporting Families
Strong families:
•Have the knowledge and
skills to thrive.
•Live in a safe and healthy
environment.
•Have access to affordable,
quality services and
supports.
•Have strong family and
community ties.
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United Way’s Community
Impact Areas
C. Promoting SelfSufficiency
Common United Way
Impact Strategies
•Supporting job training,
literacy and career
Self-sufficient people:
development programs that
•Receive quality education
enhance long-term
and have life and work
employment opportunities.
skills.
•Coordinating child care,
•Have access to quality jobs,
financial counseling,
work supports and career
transportation, and other
opportunities.
services that support
•Are supported in
economic self-sufficiency.
entrepreneurial efforts.
•Establishing individual
•Can build savings and
development account (IDA)
access capital.
programs to help lowerincome individuals save for
education and training,
homeownership, and
business development
Targeted Results
•Increased levels of
technical and educational
skills.
•Reduced rates of adult
illiteracy.
•Lower unemployment.
•Higher average wage
earnings.
•Increased home ownership.
•Increased savings and
assets.
•Reduced rates of
homelessness.
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United Way’s Community
Impact Areas
Common United Way
Impact Strategies
Targeted Results
•Supporting neighborhoodled public-private
partnerships that are
working to increase the
supply of affordable
housing.
•Supporting resident-led
efforts to strengthen
schools, create new
community facilities,
increase neighborhood
safety and expand access to
jobs.
•Building the leadership and
financial capacity of
minority-led organizations.
•Lower crime rate.
•Increased participation in
neighborhood-based
associations.
•Wider diversity in home
and business ownership.
•Increased neighborhood
retail and commercial
activity.
•Improved public
transportation.
D. Building Vital and
Safe Neighborhoods
In vital and safe
neighborhoods, residents:
•Have access to affordable
housing and economic
opportunities.
•Are active in civic life and
have strong networks.
•Lead community-building
efforts.
•Trust, respect and
cooperate with each other.
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United Way’s Community
Impact Areas
E. Supporting
Vulnerable and Aging
Populations
Vulnerable and aging
individuals need:
•A nurturing support system.
•Access to comprehensive
health care services.
•Services that support
independence and minimize
institutionalization.
•Access to emergency and
transitional services that
foster long-term
independence.
•To be involved in decisions
regarding their own care.
Common United Way Impact Targeted Results
Strategies
•Coordinating efforts
enabling individuals to get to
medical and other
appointments.
•Providing home
maintenance and meals, case
management, counseling and
outreach.
•Coordinating mental,
emotional, physical health
and terminal-illness services.
•Supporting health care
access to un- and
underinsured individuals
•Organizing comprehensive
health and human services
for individuals facing crises.
Seniors enjoy greater quality
of life.
•People with disabilities have
access to all opportunities.
•Uninsured and under-served
individuals have increased
access to health care.
•People in crisis regain
stability.
•Emergency room visits for
basic health care needs
decrease.
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Milwaukee United Way’s Continuous Road to Impact
United Way of Greater Milwaukee is a community solutions provider.
It brings together people and resources to create measurable change
and improve lives in the Greater Milwaukee area. By raising dollars,
identifying community needs, and funding programs that can best
address those needs, United Way and its collaborative partners work to
continuously improve community conditions.
Agencies provide
United Way
funded services
United Way
distributes
dollars to
agencies
United Way asks
for support for
agencies
United Way analyzes
Program Outcomes
(Results) and
identifies community
Impact Areas
Outcomes raise
awareness of United
Way and its funded
programs
Outcomes
Measurable
Improvement in
Meeting Basic Needs,
Building Strong
Families and
Improving SelfSufficiency in the
Greater Milwaukee
Community
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United Way Logic Model
Mission or Target
Group to Serve
Inputs
Activities
Outputs
Outcomes
 Initial
 Intermediate
 Long Term
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Draft Scouting Logic Model
Mission
BSA
Mission
To prepare
young people to
make choices
over their
lifetimes by
instilling in
them the values
of the Scout
Oath and Law
Inputs
Activities
Outputs
Outcomes
(Resources)
(Services &
Programs)
(Products)
(Benefits for
youth/Scouting/
society)
-Money
-Staff
-Supplies
-Equipment
- Meetings
- Camping
- Community
Service
- High
adventure
-Badges earned
-Number of kids
attending camp
-Skills learned
Initial
- Living the
Scouting Oath
and Law daily
Intermediate
- Training Troop
leaders
Long Term
- Producing
leaders of
tomorrow
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Length of Outcomes
• Initial
• Intermediate
• Long term
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See Scoutings Impact for Outcomes Presentations.
This Publication has sample logic models for:
• Cub Scouting
• Boy Scouting
• Venturing
• Scout Reach
In each of the following United Way Impact Areas:
• Strong Families
• Safe Environment
• Basic Needs
• Personal Well Being
• Nurture Children &
Youth
• Prepared Workforce
& Education
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A.
B.
C.
D.
BSA Council Louisville, Kentucky
BSA Council Milwaukee, Wisconsin
NAMI
Donna Lexa Art Center
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BSA Outcomes are:








Not easy to define
Not easily observable
Not easy to measure
Many varied and overlapping programs
Long history and strong culture of outputs
Accomplished by volunteers
Very long term (lifetime)
Prevention/Education/Character Building
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To do well at demonstrating
Outcomes (Results) your organization
must live them.
Emphasizing Outcomes will change the
culture of Scouting and sharpen its focus.
1.
2.
3.
4.
What is reported?
What is emphasized?
What is accomplished?
The way things are done (culture).
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“You can’t improve what you don’t
measure
and
You can’t compare what you don’t
share”
Anonymous
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BSA’s National Research on Outcomes
Stephen L. Medlicott – Director, BSA Research Service
J. Carey Keane – BSA Relationships/Marketing Group
•
Four Harris Interactive Studies:
1. The Values of Men and Boys in America (1995)
2. A Year in the Life of a Cub Scout/Boy Scout/Venturer (1998)
3. Summer Camp Outcomes Study – National Statistics and
Localized Survey Results (2001)
4. Volunteer Outcomes Study – Phases I and II
•
BSA National Ad Campaigns of Outcomes Information
1. Faces of the Future
With media/speeches kit
2. In Support of Values
Ongoing newsletter
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BSA Councils should:








Take Outcomes seriously
Form a Task Force/Workgroup/Committee
Use BSA Professional Staff
Use Knowledgeable Volunteers
Read/Study/Get Training
Plan – Start Early - Practice
Work on Outcomes All Year Long
Report Outcome Data throughout The Council
Governance structure at same frequency as
finances
 Move the Culture of The Council from old
“Quality Unit Council” to new
“Outcomes” Culture/Orientation
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1. United Way of America
2. United Way of Greater Milwaukee
• Sue Dragisic, President
3. Dr. Michael Quinn Patton
4. Aspen Institute’s Nonprofit Sector
Research Fund
5. Independent Sector, Inc.
6. Boy Scouts of America
50
by
“Wisconsin Bob”
Coons
Finance Support
Committee
Boy Scouts of America
Annual Meeting
May 29, 2003
Philadelphia
A.
B.
C.
D.
BSA Council Louisville, Kentucky
BSA Council Milwaukee, Wisconsin
NAMI
Donna Lexa Art Center
51